Senor CRM & Healthcare Marketing Automation Specialist ( Hubspot + Mailerlite)

We are a 40 year-established hearing healthcare practice focused on delivering expert care and building long-term patient relationships. We are seeking a highly skilled, U.S.-based CRM and marketing automation specialist to build and manage a turnkey, HIPAA-conscious communication system for both patients and referring physicians.

Position Overview:

This role will be responsible for organizing and activating data from:

• HubSpot
• MailerLite
• Sycle

You will build a fully automated system that:

• Communicates with patients twice weekly
• Builds loyalty and trust
• Generates reviews and referrals
• Establishes our practice as the local authority
• Expands physician referral relationships within a 15-mile radius

👉 Initial rollout will focus on one office (Mt. Kisco, NY), then scale to three additional locations.

Key Responsibilities:

• Review and clean existing data in HubSpot and MailerLite
• Segment patients based on:
• Device age
• Last visit
• Warranty status
• Referral history
• Build a structured tagging system

Create and manage automated campaigns, including:

• Educational emails (hearing health, brain health, technology)
• Appointment reminders and annual retests
• Warranty expiration alerts
• Upgrade campaigns (3 year devices)
• Birthday and milestone messages
• Review and testimonial requests
• Referral requests

👉 For patients without email:

• Generate print mailing lists for letters/postcards

• Build a database of physicians, NPs, and audiologists within 15 miles
• Develop outreach campaigns:
• Introduction letters/emails
• Quarterly updates
• Referral thank-you system
• Track referral activity and growth

• Build workflows in HubSpot and/or MailerLite
• Create a simple weekly dashboard showing:
• Emails sent
• Open/click rates
• Appointments booked
• Reviews generated
• Referrals received

REQUIRED: Paid Audit Phase (Before Full Hire)

Qualified applicants must complete a paid audit project:

You will:

1. Review the sample exported data (provided)
2. Deliver:

• Data assessment (what’s usable, what’s missing)
• Estimated hours to:
• Clean and organize data
• Build the system
• Estimated ongoing weekly hours
• Identify immediate revenue opportunities

👉 Audit compensation: $150–$300Ideal Candidate:

Required:

• U.S.-based (required)
• Strong experience with HubSpot automation
• Experience with MailerLite or similar platforms
• CRM data segmentation and lifecycle marketing
• Detail-oriented and organized

Preferred:

• Healthcare or HIPAA marketing experience
• Direct mail campaign experience
• Dashboard/reporting experience

Time Commitment:

Phase 1 (Setup):

• 40–80 hours (project-based)

Ongoing:

• 5–10 hours per week

Compensation:

• $30–$60/hour OR fixed project fee
• Monthly retainer available after setup

Performance Bonuses:

• $100 per 10 new reviews generated
• $250 for measurable increase in booked appointments
• $250 for every 5 new referring providers activated
• Additional bonus tied to revenue growth from campaigns

How to Apply:

Please include:

1. Summary of relevant experience
2. Examples of CRM/email automation systems you’ve built
3. Tools you’ve used (HubSpot, MailerLite, etc.)
4. Your hourly rate or project fee

Important:

This is not a basic marketing role.

We are looking for someone who can build a revenue-generating system with measurable ROI.