Marketing Manager (Growth)

Marketing Manager (Growth)

Location: Conway, AR (in-person)

Schedule: Salaried, exempt

Reports To: CEO

About Nelson Development

Nelson Development is a purpose-driven real estate development firm based in Conway, Arkansas. We focus on transforming underutilized land into meaningful, high-quality projects that elevate neighborhoods and create lasting value. We are expanding the firm’s platform and capabilities, and we are investing in a marketing engine built to scale to the next phase of growth. Our work is guided by three core values: Quality. Integrity. Community.

The Role

Nelson Development is hiring an entrepreneurial growth focused Marketing Manager to lead day‑to‑day marketing execution across brand and growth, and run the systems that convert attention into qualified inbound opportunities for high‑consideration residential and construction projects. We are building a lean, institutional platform: rigorous standards, clean measurement, and repeatable systems executed with speed and taste. You will partner with the CEO and operate with manager‑level autonomy to design, execute, measure, and improve marketing within agreed parameters and budget.

This is a hands‑on manager role for a builder. Your job is to establish and iterate a repeatable growth program that produces ready‑to‑engage inbound demand, strengthens premium positioning, and supports an evolving multi‑service platform - without diluting brand standards.

You will quickly assess the current program and implement prioritized improvements to generate qualified business as soon as possible, while building a long‑term system that scales.

What Success Looks Like

• A steady flow of qualified inbound opportunities that fit our premium positioning and project profile - quality and readiness over lead volume.
• A brand presence that is consistently applied across every channel: clear voice, premium visuals, and credibility that matches the quality of our work.
• A repeatable marketing program - positioning, standards, distribution, conversion paths, and attribution - with reporting that ties activity to pipeline outcomes and ROI.

Key Responsibilities

Lead the marketing program: contribute to strategy, define near‑term priorities and standards, and run a weekly execution cadence.

Lead inbound intake, qualification, and routing: implement the pre‑sales system that captures every inquiry, filters for fit, and routes qualified opportunities to the appropriate next step. Implement structured nurture for early/soft interest so leadership time is reserved for ready-to-engage prospects.

Build and optimize a multi‑channel platform focused on intent capture and conversion across:

• Google Business Profile (ranking, reviews, posts, local presence)
• Website vendor management (structure, UX direction, copy coordination, conversion paths, intake)
• Paid media (search/social) and retargeting aligned with premium positioning
• Social channels (brand storytelling, project narratives, credibility)
• Print/community visibility (local publications, neighborhood presence, sponsorships where it makes sense)

Budget management: manage channel/vendor spend per approved budget and company policy.

Advance positioning and messaging: define who we serve, what we do best, and why it matters then embed it across every channel.

Own pipeline quality, conversion, and reporting: define qualification standards, stage gates, conversion rates, cost per qualified opportunity, and channel ROI. Build reporting that is consistently reviewable with the CEO and ties marketing activity to pipeline outcomes.

Maintain the system of record for inbound demand: ensure every lead is captured, categorized, and staged quickly - with consistent fit criteria, clean source attribution, and standardized taxonomy.

Develop content and proof: case studies, project spotlights, process narratives, before/after, testimonials, credibility assets built to convert premium clients.

Implement and uphold standards and systems: brand voice, creative guidelines, content calendar, campaign playbooks, vendor briefs, and repeatable workflows.

Manage collaborators: (website vendor, photographers, videographers, designers, print partners with clear briefs and uncompromising quality control.)

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field required
• 4 years of experience in marketing, brand, growth, or demand generation with real ownership of outcomes
• Proven ability to build a marketing engine in a lean environment
• Strategist-first thinking with strong execution ability - comfortable moving between brand, content, performance, and partnerships
• Excellent writing and messaging skills (premium, credible copy)
• Data-literate and commercially minded: you use metrics to drive priorities and decisions

Preferred Qualifications

• Experience marketing high-consideration services: construction, architecture, development, real estate, luxury home services, professional services
• Strong local SEO instincts and premium lead-gen experience (quality over quantity)
• Ability to direct creative (photo/video/design) with taste and clarity; strong brand standards orientation
• Ability to operate “close to the work” while building toward broader scope over time
• Comfort representing the brand in selective community settings (events, partnerships, local relationships) when it supports premium positioning and qualified inbound demand

Compensation & Benefits

• Compensation: Competitive, based on experience and demonstrated ownership (details shared during process)
• Time Off: 2 weeks of PTO, six paid holidays, and paid winter break (company-wide, dates set annually)
• Work Setup: Primarily in-office, with flexibility for everyday life; company-provided computer and desk setup
• Autonomy & Ownership: You are trusted as the marketing thought leader and given the latitude, budget, and authority to drive measurable outcomes
• Early-Stage Impact: Help build and refine the brand and growth program as we scale
• Direct Access: Partner with the CEO through reviews to inform professional growth

To Apply

Email a copy of your resume to Apply@neldev.com with the subject “Marketing Manager”. Include a brief note (2–3 sentences) on why this role excites you. If you have a link to a portfolio, please include that.

Equal Opportunity & At‑Will

Nelson Development is an Equal Opportunity Employer. Employment is at‑will and this description does not create a contract.