What are the responsibilities and job description for the Digital Marketing Specialist (Fundraising) position at Nebraska Public Media?
Nebraska Public Media seeks a Digital Marketing Specialist (Fundraising) to plan, execute, and optimize digital marketing campaigns that drive donor engagement, acquisition, retention, and revenue as part of our Annual Giving team. This role leads fundraising-focused digital efforts across email, paid and organic social, digital advertising, streaming, and web channels, using data and performance insights to continually improve results. Working in close collaboration with Communications & Marketing, the Digital Fundraising Specialist produces on-brand, audience-centered messaging and uses analytics and donor data to inform strategy, measure success, create reports, and maximize return on investment.
About Us
Nebraska Public Media has connected Nebraskans with news, sports, education and entertainment since 1954. Providing global and compelling stories from PBS and NPR, the statewide public media network also produces award-winning local content. Its programs and services reach Nebraskans on television, radio, online, social media and mobile apps. Visit NebraskaPublicMedia.org for more information.
Minimum Required Qualifications:
- Bachelor’s degree in business, marketing, advertising, public relations, or related field plus one (1) year of experience in digital engagement and fundraising efforts.
- Additional years of relevant experience or completed relevant education may substitute for required education/experience on a year-for-year basis.
- Must have excellent data analysis, writing, editing, and communication skills.
- Strong organizational and planning skills and techniques.
- Knowledge of email marketing and digital fundraising.
Preferred Qualifications:
- Ideal candidate will have three (3) years’ experience in digital engagement and fundraising efforts.
- Knowledge of public media industry.
- Proficiency with Google analytics.
- Fundraising, social media, digital advertising and project management skills.
As an EO employer, the University of Nebraska considers qualified applicants for employment without regard to race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation. See https://equity.unl.edu/notice-nondiscrimination/