What are the responsibilities and job description for the Marketing & Audience Development Manager position at Nebraska Public Media?
Description of Work:
Nebraska Public Media is seeking a strategic and collaborative leader to serve as Marketing & Audience Development Manager. Reporting to the Director of Communications & Engagement, this position leads integrated marketing strategy and campaign direction to grow audiences and advance organizational priorities, with a focus on digital and emerging platforms.
The Marketing & Audience Development Manager sets marketing priorities, brings audience growth considerations into early-stage project planning, and ensures alignment of messaging and targeting across campaigns. This role supervises marketing staff and integrates audience insights and performance data into planning, evaluation, and ongoing strategy refinement. The position collaborates closely with internal teams to support major initiatives, fundraising efforts, and market expansion.
Minimum Required Qualifications:
- Bachelor’s degree in communications, marketing, advertising, public relations or related field and five (5) years of progressively responsible experience in marketing, communications, or audience development
- Additional years of relevant experience or completed relevant education may substitute for required education/experience on a year-for-year basis.
- At least two years of direct supervisory experience managing professional staff.
- Demonstrated experience developing integrated marketing strategies.
- Knowledge of emerging digital tools and technologies, including artificial intelligence applications, to support marketing workflows.
- Strong understanding of audience segmentation and targeting.
- Proficiency with digital marketing and analytics tools.
- Ability to manage multiple projects in a fast-paced environment.
- Ability to learn new technologies and adapt to a changing media landscape.
Preferred Qualifications:
- Experience in public media or mission-driven organizations.
- Experience with audience growth strategies across digital and broadcast platforms.
- Knowledge of the public media industry.