What are the responsibilities and job description for the Marketing Manager position at Naviga?
About Our Client
Our client is a fast-growing financial technology company that provides innovative payment processing solutions for small and medium-sized businesses. Their platform simplifies complex payment systems, reduces transaction costs, and offers real-time analytics to help business owners manage their finances more effectively. As a leader in the FinTech space, they are dedicated to empowering entrepreneurs with the tools they need to succeed in a digital-first economy.The Opportunity
Our client is seeking a strategic and creative Marketing Manager to lead all marketing initiatives and drive customer acquisition and brand growth. This pivotal role is focused on developing and executing a comprehensive marketing strategy that includes digital campaigns, content marketing, and brand development. You will be responsible for building a high-performing marketing team, managing the marketing budget, and collaborating with sales to ensure a consistent flow of qualified leads.You will be instrumental in shaping the company's market presence, driving brand awareness, and accelerating customer acquisition. This is an exciting opportunity for a leader who thrives on building a brand from the ground up and wants to make a direct impact on the company's growth in a dynamic and highly visible role.
What You Will Do
- Develop and execute a comprehensive marketing strategy to achieve ambitious growth targets and expand market leadership.
- Lead and mentor the marketing team, fostering a culture of creativity and data-driven decision-making.
- Oversee all digital marketing efforts, including SEO, SEM, social media, and email campaigns.
- Drive the creation of compelling content, including case studies, white papers, and blog posts.
- Collaborate with the sales and product teams to align marketing efforts with overall business objectives and product launches.
- Utilize data and analytics to measure campaign effectiveness, optimize marketing spend, and forecast growth.
- Act as a key brand representative, engaging with partners and industry leaders to strengthen brand presence and drive awareness.
Who You Are
- A Strategic Leader: You have a proven ability to develop and execute multi-year marketing strategies that drive significant top-line growth. You think holistically about the customer journey and how different channels can align to create a seamless experience.
- A Team Builder: You are skilled at recruiting, developing, and inspiring high-performing teams. You lead by example and empower your direct reports to achieve their full potential.
- Results-Oriented: You have a verifiable track record of exceeding marketing goals in a competitive B2B environment, with a strong focus on lead generation and customer acquisition.
Why Join This Team?
This is your chance to play a key role in a company that is at the forefront of financial innovation. If you are a strategic leader who thrives on building and scaling marketing organizations, you will have the opportunity to shape the future of the company and earn significant equity and commissions. You'll be part of a supportive executive team and backed by a cutting-edge product that is in high demand across the globe.________________________________________
About Naviga Recruiting & Executive Search
Naviga Recruiting & Executive Search is a leading provider of Contingent Workforce Solutions, Executive Search, Leadership and Individual Contributor hiring, empowering businesses to achieve their strategic objectives through expert talent acquisition. Our specialties include sales, marketing, finance/accounting and operations hiring. With a commitment to excellence and a deep understanding of market trends, Naviga Recruiting & Executive Search helps organizations build high-performing teams and navigate complex workforce challenges. Naviga Recruiting & Executive Search specializes in U.S. Hiring for Global Businesses.