Director of Sales Planning

Description

 About Naturipe Farms

Naturipe Farms is a grower-owned producer of wholesome, good-for-you fresh berries, nurtured by working family farmers. From small family homesteads to large estates, our growers are defined by their care for nature. At Naturipe, sustainability is the foundation of every decision we make. It is a priority in all aspects of our company and farming operations across the globe. Unique to the fresh produce industry, Naturipe is a partnership between a number of highly esteemed fresh berry growers.

About the role:

The Director of Sales Planning will lead the development, execution, and optimization of sales planning strategies to drive growth, profitability, and efficiency within the agricultural business. This role will oversee demand planning, forecasting, promotional planning, and sales performance analysis while working closely with sales, marketing, product management, and supply chain efficiency. The ideal candidate will have a strong background in fresh berries of agriculture, with expertise in aligning market demand and supply capabilities to achieve business objectives.

.

What you will accomplish:

• Sales Planning & Strategy
  • Develop and implement annual and seasonal sales plans aligned with company objectives and market opportunities.
  • Collaborate with executive leadership to set sales targets, pricing strategies, and go-to-market approaches for agricultural products.
  • Ensure plans support profitability goals, customer satisfaction, and long-term growth.
  • Work with VP of Marketing and Shopper Marketing Manager to create custom programs by Tier 1 customers to drive demand
• Forecasting & Demand Planning
  • Lead the creation of accurate sales forecasts using historical data, market trends, customer input, and crop/production outlooks.
  • Partner with supply chain and operations to balance supply and demand, reduce waste, and maximize market opportunities.
  • Develop best practices and AI driven insights on Forecast & Demand in the short, mid and long term critical to driving overall company growth and helping better define production gaps and sales driven needs
• Promotional & Trade Planning
  • Develop promotional calendars and trade marketing initiatives with sales team.
  • Fully focused on moving through peaks effectively to help maximize grower returns
  • Evaluate ROI and lift of trade spend and promotional activities with Marketing to optimize effectiveness and capture best practices.
• Data & Performance Analytics
  • Establish KPIs and dashboards tracking sales performance, market penetration, and customer trends.
  • Provide actionable insights and recommendations to senior leadership for continuous improvement as it relates to Sales Planning.
• Cross-Functional Leadership
  • Partner with production, logistics, and marketing teams to ensure alignment of sales plans 
  • Lead collaboration between sales teams and marketing, to ensure execution excellence.
  • Improved planning and demand planning capabilities
  • Help support Category Directors for category guidance and leadership
• Team Leadership & Development
  • Mentor a sales team, building capabilities in forecasting, analytics, and business planning. 
  • Foster a culture of accountability, innovation, and collaboration.

Requirements

This should describe you:

• Bachelor’s degree in Business, Agriculture, Agribusiness, Supply Chain, or related field 
• 6 years of experience in sales planning, demand planning, or commercial strategy, ideally within the agriculture, produce, or food sector.
• Strong knowledge of agricultural markets, crop cycles, distribution channels, and customer dynamics.
• Proven track record of leading sales planning functions that drive measurable growth.
• Exceptional analytical, financial modeling, and problem-solving skills.
• Proficiency with forecasting tools, CRM systems, and business intelligence software.
• Strong leadership and communication skills with experience influencing at the executive level.

Here's who you'll work with:

You’ll work with a small but highly talented and committed Sales Planning and Execution team, passionate about our mission. You will be reporting to a seasoned VP of Sales for Naturipe Farms. Your ideas will be encouraged as you partner with the team to consistently bring value and enhance Naturipe’s position in the marketplace. 

Benefits and perks:

Medical, Dental, Vision insurance. Flexible Spend accounts, Life benefits, short and long term disability, generous 401K plan with company match, and a generous time-off program. 

Here’s how you can introduce yourself:

Please apply with your resume and salary goals. 

The success of Naturipe and the success of our people are one in the same. We are hundreds of unique talented people who unite each day to bring the freshest berries to our customers’ tables. We can’t win unless our people win.

If you’re ready to go further, be inspired and seek out the next frontier in your career, we’d like to get to know you.

Exempt Position

Location: CA, MI, MA, FL

Pay range : $150 - $195 dependent on degree of alignment with job requirements. 

Salary : $150 - $195