What are the responsibilities and job description for the Digital Marketing Strategist position at Natural Factors?
The Opportunity:
Are you a digital marketing expert with a strategic mind? Do you excel in planning and execution of growing a business’ online presence? We’re looking for a Digital Marketing Specialist to lead the strategy and day-to-day optimization of our cross-channel digital marketing engine across programmatic/retail media, social media, email, website, and digital co-op with brick-and-mortar-partners. If you thrive in a fast-paced, collaborative environment and can adapt quickly to changing priorities, we want to hear from you!
We are a growing company and a leading manufacturer of nutritional supplements, dedicated to enhancing the wellbeing of our customers.
This position pays: $90,000 - $115,000/year
A Day in The Life of A Digital Marketing Strategist:
All Internal applicants will be given priority for consideration for the first five business days that this position is posted. After that five days, Internal applicants will be considered along with all other applicants; however, are guaranteed at minimum a call from the Talent Acquisition team.
Are you a digital marketing expert with a strategic mind? Do you excel in planning and execution of growing a business’ online presence? We’re looking for a Digital Marketing Specialist to lead the strategy and day-to-day optimization of our cross-channel digital marketing engine across programmatic/retail media, social media, email, website, and digital co-op with brick-and-mortar-partners. If you thrive in a fast-paced, collaborative environment and can adapt quickly to changing priorities, we want to hear from you!
We are a growing company and a leading manufacturer of nutritional supplements, dedicated to enhancing the wellbeing of our customers.
This position pays: $90,000 - $115,000/year
A Day in The Life of A Digital Marketing Strategist:
- Build and execute full-funnel plans across Google PPC/Shopping/YouTube, Amazon DSP and sponsored ads, Meta/TikTok, email and digital retail media, ensuring channel relevant metrics (CAC, ROAS, NTB%, CVR, AOV) support business goals
- Serve a key role in brand marketing responsibilities collaborating with internal stakeholders and agency partners to optimize campaigns, increase ROAS and drive sales, with the top priority being Amazon
- Lead and execute owned social strategy and provide support for the website, blogs and email initiatives
- Develop and manage effective holistic paid media strategies including search, programmatic and retail media, social advertising channels, and partnerships with influencers and organizations aligned with the brand and business objectives
- Research and identify target audiences, personas and customer journey stages and leverage these to maximize ROI on marketing initiatives
- Identify key market trends, new opportunities, potential challenges and solutions to drive business
- Establish digital marketing KPIs, track results, report on performance and leverage data to inform future strategy
- Assist in developing, managing and reporting on digital marketing budgets. Provide direction to internal and external stakeholders to drive profitable growth, focusing on key metrics such as: ROAS, ACOS, CLTV, CAC, CPM, CPC
- Ensure DSHEA-complaint (FDA) copy, platform policy adherence and follow FTC advertising guidance
- Lead strategies to leverage AI tools and build brand visibility in LLMs
- You will work a set schedule of Monday to Friday 8:00am – 4:30pm
- Hybrid option available for local candidates; remote option available for non-local candidates. Our US office is located in Monroe, WA
- Bachelor’s degree in: Marketing, Communications or similar
- Minimum 5 years’ of strategic and tactical experience in digital marketing, preferably within the CPG industry, particularly focused on Amazon, Google, TikTok and Instagram. Brand side experience preferred
- Demonstrated experience developing and managing effective holistic paid media strategies spanning search (Google Ads/PPC), programmatic and retail media (Amazon DSP) and social advertising channels
- Influencer/affiliate experience including discovery, briefing, negotiations and performance tracking
- Professional proficiency with Microsoft Office (Word, Excel, PPT, Outlook and SharePoint) required
- AI experience with leveraging tools and brand building in LLMs is highly desirable
- Work for a Certified B Corp company who cares about its staff and has a meaningful mission to improve the lives and well-being of its customers and the planet.
- A chance to work on process improvement initiatives that will play a key role in business growth on Amazon
- A dynamic and collaborative work environment where your expertise makes a real impact
- A competitive total compensation package
- Best in class benefits because we care about your health and wellness!
- Physical Health
- Outstanding medical, dental, vision plans
- Health and dependent FSA
- Employer-paid life and long-term disability insurance
- Financial Health
- 401(k) with company match
- Financial planning and education sessions
- Discount on company products
- Safety footwear allowance
- Shift differentials for afternoon and night shift positions
- On demand pay
- Emotional Health
- Wellness days – 10 days per year to use for personal days, mental health days, or sick days
- Vacation days – 15 days per year
- 10 paid holidays per year
- Employee Assistance Program (EAP)
- Employee appreciation events and lunches
All Internal applicants will be given priority for consideration for the first five business days that this position is posted. After that five days, Internal applicants will be considered along with all other applicants; however, are guaranteed at minimum a call from the Talent Acquisition team.
Salary : $90,000 - $115,000
