What are the responsibilities and job description for the Digital Marketing Specialist position at Dreadnought Brewing?
Job Overview
We are seeking a creative and results-driven Digital Marketer to join our dynamic team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with a focus on driving online engagement and conversions. This role requires a blend of analytical skills, creativity, and technical expertise to enhance our online presence and achieve our marketing goals.
Duties
- Develop and implement comprehensive digital marketing strategies across various platforms to increase brand awareness and drive traffic.
- Conduct keyword research and utilize SEO tools to optimize website content for search engines, enhancing organic search rankings.
- Manage social media marketing campaigns, including content creation, scheduling, and performance analysis across platforms such as Facebook, Instagram, and LinkedIn.
- Utilize Google Ads and Facebook Advertising to create targeted ad campaigns that maximize ROI.
- Analyze website performance using Google Analytics to inform data-driven decisions for continuous improvement.
- Collaborate with the content team to create engaging blog posts, articles, and other digital content that aligns with SEO best practices.
- Implement email marketing campaigns using marketing automation tools to nurture leads and communicate with customers.
- Monitor industry trends and competitor activities to identify new opportunities for growth in e-commerce and B2B marketing.
- Utilize HTML, CSS, JavaScript, and SQL for website updates and enhancements as needed.
- Create visually appealing graphics using Adobe Creative Suite tools like Photoshop for digital campaigns.
Skills
- Proficiency in SEO tools and techniques for effective keyword research and conversion optimization.
- Strong understanding of social media management strategies across various platforms.
- Experience with Google Ads, Google AdWords, SEM, and performance marketing metrics.
- Familiarity with content management systems (CMS) such as WordPress for website updates.
- Knowledge of email marketing best practices and automation processes.
- Ability to analyze data using Google Analytics to drive strategic decisions.
- Graphic design skills using Adobe Creative Suite for creating compelling visuals.
- Strong copywriting skills for crafting engaging content that resonates with target audiences.
- Excellent communication skills with the ability to work collaboratively in a team environment. Join us in shaping our digital footprint while growing your career in an innovative environment!
Job Types: Full-time, Part-time, Contract
Pay: $18.00 - $20.00 per hour
Expected hours: 20 per week
Benefits:
- Employee discount
Work Location: In person
Salary : $18 - $20