What are the responsibilities and job description for the Brand Manager position at Natalie's Orchid Island Juice Company?
Perricone Farms has partnered with the renowned Natalie’s Orchid Island Juice Company, bringing together two leaders in the premium citrus juice market. This strategic acquisition creates a powerful, dynamic company poised for significant growth, combining Perricone’s expertise in craft citrus juices with Natalie’s reputation for high-quality, fresh-squeezed products. The merger expands the company’s reach and strengthens its position in the industry, offering exciting opportunities for innovation and growth. Perricone Farms is seeking a Brand Manager for both brands. This is a dynamic role that provides long-term, stable employment along with a competitive benefits package, including but not limited to health, vision, dental, life insurance, and a 401K plan.
Summary of the Position:
The Brand Manager will support the strategic development, execution, and management of Perricone Farms and Natalie’s brand initiatives to drive growth and strengthen brand equity. This role requires a balance of strategic thinking, creativity, and analytic consideration to deliver marketing programs that achieve our business objectives.
Responsibilities:
- Brand Strategy & Growth: develop and implement the annual operating plan and campaigns aligned with company objectives, using consumer insights and category trends.
- Campaign Execution: Manage annual marketing calendar, ensuring consistent execution across campaigns, activations, and promotions in collaboration with the marketing team.
- Innovation: Manage and drive innovation that ties to consumer insights and ingredient trends.
- Commercial & Sales Support: Partner with sales teams to develop compelling retail strategies, promotional plans, and customer presentations.
- Creative Brand Execution: Manage creative development for advertising, packaging, and brand collateral to maintain brand consistency across all touchpoints, including retail, foodservice and e-commerce channels
- Performance Analysis & Reporting: Track brand performance metrics and provide actionable insights.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 5 years of brand management or marketing experience in CPG (beverage industry experience strongly preferred).
- Proven success in managing multiple brands or product lines.
- Strong analytical skills with proficiency in data-driven decision making.
- Excellent communication, presentation, and leadership skills.
Job Details
Level: Experienced
Salary Range: $90,000 - $110,000
Travel Percentage: Up to 25%
Job Category: Marketing
Salary : $90,000 - $110,000