Brand Manager

Reports to: VP Product Branding and Innovation

Location: Irvine, CA

Position Type: Full-Time, Exempt

The Arbonne Promise

As a company, Arbonne has been driving the healthy living industry forward for over 40 years, creating positive change within the health & wellness industry, within our customers’ and consultants’ lives, and for the environment. We began by leading the clean beauty movement in 1980 and have continued to evolve and lead as health and wellness has become an integral part of our everyday lives.

While some things change, our standards haven’t. Throughout the years, Arbonne has been committed to sustainability, and we consider people and the planet in every decision we make. Arbonne is proud to be a Certified B Corporation.

Our Culture

We are a global family, united by a shared passion for excellence and a commitment to fostering a diverse, inclusive, and respectful environment where everyone feels valued and empowered to reach their full potential. We celebrate collaboration, knowledge sharing, and a sense of ownership. We believe that by learning from each other, supporting each other, and working together towards our shared goals, we can achieve extraordinary things.

Join us on this journey of thriving together. Let's build a better future, for ourselves, for our planet, and for generations to come.

About the Role:

The Brand Manager, Skincare, is responsible for executing the strategic vision of Arbonne and the marketing organization. With guidance and direction, the Brand Manager will help ensure all products, communications, promotions, and initiatives align with the brand directive. He/she/they will be responsible for assuring that targeted milestones relating to product launches, product improvements, or portfolio changes are completed on time and with excellence. The Brand Manager will also own, with supervision, all marketing plan execution elements, including product briefs, claims, in-market product changes, cost and margin analysis, the development of collateral materials, and any other details identified within their respective category of responsibility.

Responsibilities:

• Execute and manage day-to-day projects for the category with precision, accuracy, and organization based on the category strategy and with a self-starting attitude
• Gather and lead cross-functional teams in problem-solving situations, escalating when needed
• Guarantee that all steps in the NPI Process are completed on time and in full with a strong sense of ownership for products
• Works closely with Product Manager to adhere closely to NPI Tracker and timelines and ensure that all tasks get accomplished and a key active participant in category meetings
• Innovate inside the category plan to help ideate and brief products, key stakeholder for briefing the cross-functional team on new products and guiding them through the development, implementation, delivery, and marketing of those products
• Support 3-5 yr. Innovation Pipeline in partnership with leadership
• Initiate product briefs based on strategy by developing prelim claims and names and working with R&D and Regulatory to vet claims feasibility
• Provide business analysis and key data to support the product ideation process
• Paint a clear and compelling picture of new products and helps identify key points of difference
• Own in-market product changes requests, spearheading cross-functional solutions
• Assess the feasibility of products based on the cost of goods and margin analysis compared to competitive products
• Analyze data to help kick off marketing forecast requests
• Ensure appropriate marketing efforts are in place for launch support education, training, and web and approves creative and digital assets for accuracy
• Provide weekly updates on projects to international team leads
• Create campaign briefs, manage creative partners and deliverables
• Provides general social media guidance in partnership with Social/PR teams to drive brand awareness based on strategy

Candidate Requirements:

• 3 years of product experience preferred within the Skincare category with a bachelor’s degree in Marketing or Business strongly preferred
• Understanding of New Product Development process from ideation to commercialization
• Passion for Skincare Category with an organized and detail-oriented mindset
• Ability to pivot quickly and juggle multiple projects to meet overlapping deadlines with a strong sense of ownership and accountability
• Self-starting attitude, demonstrating a bias for action with high energy and commitment level
• Analytical/quantitative acumen with knowledge of key data and how to interpret that data, as well as practical application with trend forecasting
• Team player that works well collaboratively, with a positive, engaged attitude and strong communication skills
• Strong leadership skills and the ability to confidently inspire and encourage cross-functional teams to achieve collaborative success
• Strong analytical skills and proficiency for analyzing data
• Big-picture orientation without loss of detail
• Network Marketing Experience a plus

Why Join Us:

• Innovative Environment: Be part of a forward-thinking company that values innovation and continuous improvement.
• Career Growth: Opportunities for professional development and career advancement.
• Inclusive Culture: Work in a diverse and inclusive environment where every team member is valued.

Arbonne International is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sexual orientation, national origin/ancestry, age, sexual orientation, gender identity, gender expression, military/veteran status, marital status, disability status or any other basis prohibited by law. At Arbonne International it’s about each person bringing passion and skills to a dynamic and inclusive workplace!