Marketing Specialist, Music Merch

Amazon Music

Marketing Specialist, Music Merch

Description

This role is responsible for creating best-in-class

marketing campaigns that drive awareness, discoverability, and sales for newly launched merch and physical music products. The role oversees execution and optimization of campaign elements including product positioning, copy, targeting, creative templates, and timing. The specialist will use performance data and testing to develop recommendations and best practices. The position also includes building, merchandising, and optimizing customer destinations such as the Amazon Music Artist Merch Shop and CD/Vinyl storefront on Amazon.com.

The ideal candidate is a strong project manager who is customer-obsessed, data-driven, detail-oriented, and excited to work in a fast-paced environment. The candidate should be comfortable working independently, communicating regularly with stakeholders, and collaborating across Amazon Music, Amazon Fashion, and other cross-functional teams.

The role requires both strategic work (developing processes and trafficking plans) and tactical execution (building campaigns, analyzing traffic data, and improving workflows).

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices.

Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

Key job responsibilities

• Own the strategy, planning, and execution of marketing campaigns that raise awareness of product categories and specific artists.
• Analyze and track campaign performance, optimize results, and share learnings with the team.
• Own merchandised landing pages and cross-site marketing campaigns end-to-end, including creative production, calendar management, planning, execution, reporting, and optimization.
• Support the Merch Marketing team in high-priority launches with merchandising recommendations.
• Serve as the merchandising subject matter expert and create processes that simplify and improve merchandising impact.
  
  

Requirements

Basic Qualifications

• 2 years of professional non-internship marketing experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience in a marketing role
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
• Experience building and managing marketing campaigns end-to-end, including planning, execution, and performance reporting
• Proficiency with content management systems, campaign trafficking tools, or site merchandising platforms
• Experience analyzing campaign performance data to identify trends and optimize results
• Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment with competing deadlines
  
  

Preferred Qualifications

• 3 years of professional non-internship marketing experience
• Experience using integrated campaigns to solve brand/business challenges
• 2 years of experience in digital marketing, e-commerce merchandising, or retail media with measurable impact on traffic and conversion
• Experience with A/B testing methodologies and translating test results into scalable best practices and process improvements
• Familiarity with the music or entertainment industry, including artist merchandise, physical music (CD/Vinyl), or fan-driven product categories
• Experience working cross-functionally across brand, creative, and product teams to deliver integrated marketing campaigns
• Proficiency with analytics tools (e.g., Excel, SQL, or BI dashboards) to build reporting mechanisms and surface actionable insights
• Track record of creating and documenting repeatable processes that simplify workflows and improve operational efficiency
• Strong written and verbal communication skills with the ability to influence stakeholders and present data-driven recommendations
  
  

How to apply

Amazon Music

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** Overview**

Amazon Music is an immersive audio entertainment service that connects fans, artists, and creators through music, podcasts, and culture. Amazon Music brings fans closer to what they love, with curated and personalized playlists, artist livestreams, artist merch, and Amazon Exclusive podcasts. Prime members get access to over 100 million songs in shuffle mode, All-Access playlists, plus the largest catalog of top ad-free podcasts, included with their membership. Customers can upgrade to Amazon Music Unlimited for full, on-demand access to 100 million songs in HD and a growing catalog of Ultra HD and Spatial audio. Anyone can listen to Amazon Music by downloading the free Amazon Music app, or wherever they listen to music including Alexa-enabled devices.

Job Details

Posted on Jul 27

Culver City, CA , USA

Full time

Senior

$70K - $106K

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