Account Executive, Consumer Brands

At MSL, we’re on a mission to make every client more influential and a positive force of influence in the(ir) world. Why? Because we know that influence = impact and the more influential you are, the more impactful you can be. We’re proud to partner with incredible brands, companies and leaders who want to push boundaries and create change – and we’re looking for passionate creators and storytellers who want to do the same. But it’s not just our work (and the awards we win for it) that energizes us, it’s who we are as a team. A team of powerhouse professionals that is driven by three core values: Leading, Learning and Loving. A team that has ranked us a “Best Place to Work” in the industry year over year. If you like what you’ve read so far, please go on for details on the AE role we have open.

What we’re looking for: An Account Executive for MSL’s Consumer Brands practice in New York City.

What you bring to the table: The ideal candidate has 2 years of proven success in PR communications and hands-on experience in consumer marketing, particularly in executing earned and influencer programs for leading brands. You bring strong project management skills, the ability to collaborate seamlessly in a fast-paced environment, and a passion for delivering meaningful, culturally relevant work that drives impact for clients.

What you’ll do: As part of our growing Consumer Brands Practice, you’ll support the development and execution of PR plans and lead day-to-day account activities for iconic consumer brands. You’ll work closely with integrated teams across the network to bring innovative, insights-driven ideas to life - moving the needle for our clients and shaping the conversations that matter.

Here’s our promise: Give us your all, and we’ll provide the space and inspiration to go wherever you want to go. You’ll bounce ideas off and get feedback from the industry’s best thinkers. You won’t be a part of the conversation, you’ll create it.

Responsibilities:

• Implement creative, strategic PR programs that compel consumers to action, driving strong earned coverage and meaningful business results.
• Develop high-quality media materials including pitch letters, press releases, fact sheets, and bios, that capture attention and support compelling storytelling.
• Build and maintain relationships with editors, reporters, and producers to proactively pitch and secure placements across consumer media.
• Leverage traditional earned tactics as well as digital/emerging technologies to enhance PR programming
• Contribute to delivering programs on time and on budget, ensuring consistency, quality, and clear communication across all workstreams.
• Conduct traditional and social media monitoring; synthesize findings into client-ready reports and actionable insights.
• Participate in regular internal and client meetings; prepare supporting materials such as agendas, trackers, timelines, and recaps to ensure efficient collaboration.
• Manage daily assignments to meet deadlines and maintain high-quality standards.
• Support client budget tracking and billing
• Support campaign measurement and reporting
• Monitoring and analysis of media, cultural, and industry trends to inform client counsel and team development

Qualifications:

• 2 years’ experience in public relations or public affairs at an agency
• Excellent written and oral communication skills
• Ability to collaborate on cross-functional/multi-disciplinary teams balanced with ability to work independently to advance projects in a fast-paced environment
• Ability to build positive, effective relationships with external third parties and vendors
• Solution-oriented approach to assigned projects
• Appreciation for, and interest in, relationship between traditional public relations and the use of current online/digital technology and social media
• A strong interest in and understanding of consumer and media trends
• Passion for contributing to positive working relationships with colleagues within the agency and across the network
• Attention to detail to facilitate responsible budget management, campaign tracking/reporting and material development
• Ability to multi-task and proven success maintaining high quality work in quick paced environment

Compensation Range: $46,500- $68,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.