Director Category Management

Job Summary

The Director, Category Management, will be responsible for developing and executing effective strategies to optimize product categories, drive profitable sales growth, support customer marketing plans, and strengthen consumer satisfaction. This role involves analyzing market trends, fully understanding the brand and product P&Ls, and working cross-functionally to achieve financial and operational excellence within assigned categories.

Job Responsibilities

• Build, develop, and implement strategies to achieve sales, profit, and market share goals that align with annual Company goals.
• Track and analyze category performance, including sales, margins, and inventory metrics.
• Use data-driven insights and leverage syndicated data reports to adjust strategies as needed and ensure profitability.
• In collaboration with the Sales Team, define product assortments, pricing, marketing tactics, and promotional strategies based on data and market insights.
• Monitor market trends, competitive landscape, and customer preferences to make informed decisions.
• Identify emerging opportunities or gaps within assigned categories.
• Oversee product management, including packaging, merchandising, and retail display strategies.
• Manage and execute brand marketing strategies, including brand promotional events and initiatives, in retail and wholesale channels.
• Assist in expanding the retail, wholesale, and online sales channels.
• Evaluate customer business reviews that assess category performance and develop strategies for growth.
• Partner with Marketing, Sales, Operations, Finance, and other cross-functional teams in the demand planning, inventory management, and forecasting processes.
• Support and help coordinate retail product on-boarding and field events, including in-store launch activities and partnerships that help the brand reach target consumers.
• Monitor market opportunities and competitor strategies.

Qualifications

• Education: Bachelor’s degree in marketing, supply chain, or another related field.
• Experience: 10 years of previous experience in consumer product brand management in the food and beverage industry. Experience with retail promotions and event management is also required.
• Previous management and leadership experience is preferred.
• Proficient in using category management tools, analytics platforms, and Microsoft Excel, with strong data and analytical skills.
• Proven experience with successful customer presentations.
• Strong communication and interpersonal skills to collaborate effectively with internal and external stakeholders.
• A strategic thinker with a customer-first mindset and a passion for driving results who is willing to get deep into the details to drive execution and results.