Vehicle Sales Associate

Job Title………………….

Sales & Lead Associate

Department……………...

Sales Department

Supervisor……………….

Sales Manager

Provide prompt, dependable, high-quality vehicle sales to customers by using current, proactive feature benefit sales techniques. As well as maintaining the lead system.

· Motorcycle Sales 

· Motorsports Sales

· Lead maintenance and distribution

· Customer Service

1)

Sales Department Managers

· Attain new and used sales quotas as agreed upon with the sales manager.

· Use floor time effectively to meet customer needs and solicit sales of all products.

· Present the features of all products to customers along with their benefits.

· Show each customer the advantages of products over competing brands.

· Maintain the computerized inventory control system along with sales goals 

· Cross-sell additional parts, accessories, HOG memberships, F&I products, Warranties & service contracts etc. with all new and used vehicles. 

· Maintain profit margin objective for all vehicle sales.

· Follow procedures to ensure timely and proper completion of all paperwork.

· Follow procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.

· Introduce new customers to the service, parts, general merchandise, F&I departments and their personnel.

2)

Customer Service

· Follow the laid-out sales process.

· Greet customers immediately, in a courteous and friendly manner.

· Handle telephone transactions quickly, and courteously.

· Ensure customers are properly qualified for needs, wants, and ability to buy.

· Practice a feature/benefit selling methodology so that all customers receive consistent treatment when doing business.

· Use a common and consistent quotation methodology for vehicle sales, trade-ins, and purchases.

· Pre-delivery inspection prior to delivery to the customer.

· Ensure the delivery to the customer is an “EVENT” that endears the customer to the dealership.

· Contact customers using mailing lists, tickler files, and personal follow-up to encourage additional sales and ensure customer satisfaction.

· Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.

· Attend training sessions to keep current with sales techniques and sales department issues.

· Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).

3)

Sales lead maintenance 

· Work with our lead system to ensure the customer are followed up with

·  Ensure customers need and questions are being answered on the lead system

· All other duties assigned

· No Supervisory Responsibilities

· Treat all employees and customers fairly, courteously, and with dignity.

· Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees, GM, and owner(s).

· Remain current with all Sales department training available by completing related training programs assigned by the Sales Manager.

· Be prompt and available for flexible scheduling.

· Be honest and fair in all business dealings.

· Meet or exceed sales quotas on a regular basis.

· Continually learn more about the products and services you sell. Stay current on motorcycle trends and selling features.

· Must have the ability to get along with a broad customer base. 

· High energy level.

· Excellent communication skills and demonstrated “closing skills”.

· Knowledge and experience with sales of Harley-Davidson, Royal Enfield, BRP, CF Moto, Benelli, and other products sold by the dealership, or the demonstrated ability to quickly learn them.

· Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership. 

· The noise level in the work environment is occasionally loud. 

· Occasionally requires the ability to balance and push a 1,000 lb. motorcycle. 

· Spend the majority of the day on your feet. 

· Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department. 

· Occasionally, exposed to exhaust fumes or other airborne particles.