Technical Sales Lead

CMI INC- Designs, manufactures, and sells breath alcohol analysis equipment marketed worldwide for law enforcement and other industries.

The Technical Sales Lead - PBT (Preliminary Breath Tester) is responsible for leading and managing all sales activities within an assigned territory for breath alcohol testing instrumentation used by law enforcement agencies. This role focuses on driving revenue growth, building long-term customer relationships, and expanding market presence through strategic sales planning, technical product knowledge, and consultative selling.

The ideal candidate will work closely with law enforcement agencies, government organizations, and related professionals to provide reliable alcohol testing solutions that support public safety initiatives.

This is a REMOTE position.

Key Responsibilities

1. Promote, demonstrate, and sell handheld breath alcohol testing instruments and related products to law enforcement agencies and government organizations within an assigned territory.
2. Identify and pursue new sales opportunities through prospecting, networking, and business development initiatives.
3. Research and monitor government funding sources, grants, and procurement processes relevant to law enforcement equipment purchases.
4. Develop a deep understanding of customer needs, agency specifications, and compliance requirements to recommend appropriate product solutions.
5. Prepare accurate quotes, bids, and proposals while managing the full sales cycle from initial contact through closing.
6. Attend trade shows, industry conferences, and professional events to strengthen customer relationships and generate new business opportunities.
7. Maintain and grow existing customer accounts by building trusted relationships with police officers, forensic specialists, DUI program coordinators, and other law enforcement personnel.
8. Collaborate with internal teams including engineering, manufacturing, service, and customer support to ensure high-quality product delivery and customer satisfaction.
9. Maintain expert-level knowledge of company products, industry regulations, and competitor technologies.

10. Conduct product demonstrations, technical training sessions, and educational presentations for customers and stakeholders.
11. Develop sales forecasts and strategic territory plans while providing regular sales activity reports and updates to leadership.
 

• Minimum of three years direct sales experience 
• Track record of working independently to execute sales and sales support  in a multiply state territory.
• Record of achieving short and long term revenue and profitability goals.
• Previous history of establishing and building effective relationships with a diverse group of key decision makers.
• Communicate (oral and written) professionally and effectively to internal and external customers.
• Travel up to 60%.
• Previous experience with government or quasi-government procurement processes including opportunity and funding identification, product specification, product approval and/or competitive bid processes.
• Prior experience selling into breath alcohol, drugs of abuse, forensics, medical device, clinical laboratory or related markets is a plus.

Benefits

• Benefits are available on the first day of employment.
• Company-sponsored life and short-term disability insurance.
• Comprehensive health, dental, and vision insurance.
• Health Savings Account when paired with a high deductible medical plan.
• 401k retirement savings plan with an employer match of up to 4%.
• 100% employee-owned company through an Employee Stock Ownership Plan (ESOP) after meeting eligibility requirements.
• Paid time off, including Vacation, Personal or Discretionary (Sick), and ten (10) paid company holidays.
• Tuition reimbursement for pre-approved courses.
• Climate-controlled work environment.
• Consistent weekday schedules provide exceptional work-life balance.