Marketing Manager

Description

Kustom Signals has been proudly serving law enforcement agencies with quality technology for more than 60 years. We believe that quality matters at every touchpoint—from the expertise of our global sales team, to the reliability of our products, and all the way to the extra care provided by our customer support team.

As an ESOP company, every employee contributes to our success—and shares in it. We offer competitive benefits, including an educational assistance program, and we’re dedicated to creating opportunities for learning, growth, and long-term development.

We are seeking a Marketing Manager who brings creativity, strategy, innovation, and strong execution to our growing team. This role is ideal for someone who thrives in a fast-paced environment, understands how to translate business objectives into effective marketing plans, and enjoys working across channels to elevate a trusted industry brand.

The Marketing Manager will lead initiatives that enhance brand visibility, generate leads, support the sales team, strengthen customer engagement, and promote our products and events. This position spans campaign development, social media, content creation, email marketing, website management, paid advertising, tradeshow management, and performance analytics. The ideal candidate is both strategic and hands-on, with a passion for delivering measurable results and compelling brand storytelling.

What You’ll Do

• Develop and implement comprehensive marketing strategies that support company growth and align with sales and organizational goals.
• Manage marketing channels including websites, social media, email, advertising, and promotional campaigns.
• Oversee website content, messaging, and user experience to improve engagement and lead generation.
• Plan and manage social media content, posting schedules, and audience engagement.
• Build and execute a content strategy that supports the customer journey, including blogs, case studies, whitepapers, videos, and product-focused materials.
• Lead paid advertising campaigns (PPC, display, industry publications) with ongoing performance optimization.
• Create and manage email marketing programs and lead-nurturing initiatives.
• Analyze KPIs and use data-driven insights to measure performance, improve ROI, and guide future strategies.
• Support tradeshow and event marketing, including materials, promotions, logistics, and show selection.
• Own and manage the annual tradeshow calendar, deadlines, budgets, service orders, and registrations in partnership with Sales.
• Collaborate closely with internal teams to ensure consistent messaging and alignment across all marketing activities.
• Stay current with industry trends and evolving best practices.
• Perform other duties as assigned.

Benefits:

• Benefits are available on the first day of employment.
• Company-sponsored life and short-term disability insurance.
• Comprehensive health, dental, and vision insurance.
• Health Savings Account when paired with a high-deductible medical plan.
• 401k retirement savings plan with an employer match of up to 4%.
• 100% employee-owned company through an Employee Stock Ownership Plan (ESOP) after meeting eligibility requirements.
• Paid time off, including Vacation, Personal or Discretionary (Sick), and ten (10) paid company holidays.
• Tuition reimbursement for pre-approved courses.
• Climate-controlled work environment.
• Consistent weekday schedules provide an exceptional work-life balance.
•  A people-first culture grounded in teamwork, accountability, and innovation

Qualifications

Skills and Qualifications

• Strong knowledge of marketing strategies, SEO, SEM, PPC, branding, and campaign planning.
• Proficiency with marketing automation platforms, Google Ads, analytics tools, and content management systems.
• Exceptional written and verbal communication skills.
• Ability to work independently and collaboratively.
• Strong project management, organization, and multitasking abilities.
• Data-driven mindset with the ability to interpret marketing performance metrics.
• Understanding of industry best practices and emerging marketing trends.

Education and Experience

• Bachelor’s degree in marketing, communications, or a related field.
• 3–5 years of marketing experience, preferably in a B2B or B2G environment.
• Experience managing social media, advertising, and content marketing efforts.
• Certifications related to marketing, analytics, or advertising are a plus.