What are the responsibilities and job description for the Account Manager position at Moore?
Brief Description
The Account Manager will manage the development and delivery of integrated marketing programs and serve as the direct liaison between internal departments and the client. You will participate in strategy development by providing analytic, strategic, and creative input and database consultation. THD's Account Managers have a strong understanding of CRM strategy and use campaign analytics to drive client recommendations.
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company that is the largest marketing, data, and fundraising company in North America, serving the purpose-driven industry with clients across education, association, political, and commercial sectors.
The THD Division is committed to helping nonprofits grow through long-term, brand-loyal donor relationships. Bringing together its core competencies in strategy, data, analytics, marketing, and creative, THD Division develops and executes insight-driven multichannel strategies to advance the mission of meaningful causes that serve our communities, our nation, and our world.
Check out www.ThdInc.com and www.WeAreMoore.com for more information.
Your Impact:
The Account Manager will manage the development and delivery of integrated marketing programs and serve as the direct liaison between internal departments and the client. You will participate in strategy development by providing analytic, strategic, and creative input and database consultation. THD's Account Managers have a strong understanding of CRM strategy and use campaign analytics to drive client recommendations.
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company that is the largest marketing, data, and fundraising company in North America, serving the purpose-driven industry with clients across education, association, political, and commercial sectors.
The THD Division is committed to helping nonprofits grow through long-term, brand-loyal donor relationships. Bringing together its core competencies in strategy, data, analytics, marketing, and creative, THD Division develops and executes insight-driven multichannel strategies to advance the mission of meaningful causes that serve our communities, our nation, and our world.
Check out www.ThdInc.com and www.WeAreMoore.com for more information.
Your Impact:
- Lead THD’s strategic, tactical, and support functions by collaborating across creative digital, print, production, and analytics teams to meet the client's expectations and take action to resolve issues as they arise.
- Manage internal campaign strategy sessions; review previous results and ongoing tests to inform decision-making.
- Review strategy documentation and provide feedback to the Account Executive.
- Review creative output to ensure campaign objectives are met; suggest improvements or re[1]direct.
- Participate in the client approval process as necessary.
- Review and critique the list plan; communicate concerns to the Account Director. Distribute to the client, review, and solicit approval.
- Approve merge/purge instructions to ensure all client mandatories are met as well as special processing instructions.
- Approve campaign-level segmentation based on past results, final file counts and other campaign or report-specific output for accuracy.
- Develop and update standard reports (such as package, cash flow and RFA/list) for distribution on a regular basis, ensuring accuracy and leverage for analysis and recommendations.
- Identify and execute custom analytics to answer additional questions. Present findings to the client weekly.
- Collaborate with External Vendors, Database Companies, and Digital Partners.
- Manage workflow, training, and mentoring of Account Executives and Account Coordinators.
- Bachelor’s degree with a minimum of 5-7 years’ experience in direct mail and digital.
- Analytically minded, specifically comfortable with data, response metrics, and identifying trends.
- Outstanding relationship-building and communication skills required.
- Database marketing/ nonprofit Marketing, fundraising experience
- Experience managing large data sets in Excel
- Willingness to travel overnight to the client when needed.
- Join the largest marketing and fundraising company in North America serving the nonprofit industry, where we prioritize innovation and professional growth.
- Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
- To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
- Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Salary : $74,000 - $100,000