Director of Media Strategy

About the Role

We are seeking a seasoned Director of Media Strategy to elevate our media practice and lead cross-channel strategy for enterprise-level clients. This is a high-ownership, entrepreneurial role within a flat, fast-moving organization—perfect for someone who thrives without red tape, brings a strong strategic voice, and can deliver measurable business growth.

This is a new role created to advance our media strategy discipline and support our rapidly growing client base.

Day to Day

• Lead the development of highly customized omnichannel media strategies aligned with client business goals.
• Act as a trusted, calm, and strategic voice for clients—providing guidance, reasoning, and expertise.
• Solve challenges around scale, efficiency, and full-funnel performance, from upper-funnel awareness to lower-funnel conversion.
• Partner cross-functionally with Data Science, Analytics, Creative, Paid Social, Paid Search, and Digital Investment/Programmatic teams.
• Drive measurable growth using deeper metrics beyond impressions—optimizing against nuanced KPIs around leads, sales, and incremental performance.
• Blend strategic leadership with hands-on media planning and optimization.
• Manage and mentor a team of ~2 Media Strategists; provide training, development, and quality oversight.
• Own strategy for 1 major enterprise client, plus 1–2 additional clients as needed.
• Communicate complex performance insights and media recommendations to senior client stakeholders, including CMOs and executive leaders.
• Help scale and mature the media strategy practice as the organization continues to grow.

What Success Looks Like

• Advanced, measurable growth for clients across full-funnel channels.
• Ability to troubleshoot diminishing returns and unlock new scale opportunities.
• Strong leadership and cross-functional collaboration.
• Elevating internal media planning frameworks and best practices.
• Bringing fresh thinking, curiosity, and “what’s next” innovation to the discipline.

Requirements

Must-Haves

• 7–10 years in digital/performance marketing, with agency experience required.
• Experience managing end-to-end strategy for enterprise clients with $20M annual budgets.
• Strong background in performance media: search, programmatic, paid social, and full-funnel planning.
• Ability to optimize against complex KPIs—not just surface-level media metrics.
• Experience managing or mentoring team members.
• Deep comfort operating in a nimble, entrepreneurial culture with high ownership.
• Demonstrated ability to translate client business goals (sales, leads, revenue) into actionable media strategies.
• Experience working closely with analytics and data science teams.
• Strong executive communication skills—comfortable presenting to CMOs and senior stakeholders.
• Experience in omnichannel planning, including digital traditional/TV.

Nice-to-Haves

• Background from leading performance agencies
• Buying/media investment experience is a plus.
• Vertical expertise in enterprise-level industries.
• Experience helping build or scale a practice, agency, or new capability.
• Highly curious mindset; track record of staying ahead of emerging technologies and platforms.

Benefits

• Medical, dental, and vision insurance, unlimited PTO, and a 401(k) plan.