What are the responsibilities and job description for the Head Regional Operations position at Molly Tea?
Job Responsibilities
1. Market Strategy Formulation: Based on local consumer insights, formulate national-level Business Development strategies, plan 3-year store expansion targets (including direct operation/franchise models), and develop brand Localization plans.
2. Partner Management: Develop and maintain a local network of franchisees, distributors, mall properties, etc., lead business negotiations and contract signing, and ensure that cooperation terms are in line with brand interests.
3. Brand Voice Building: Collaborate with the marketing team to plan localization marketing activities (such as pop-up stores and Internet celebrity co-branded campaigns), engage with local media and KOLs, and increase brand exposure on social media platforms.
4. Closed-loop business management: Monitor store operation data (such as single-store revenue, sales per square meter), coordinate the supply chain and operation teams to address issues such as supply and staff training, and drive regional performance growth.
Job Requirements
1. Nationality is not restricted; native-level English proficiency, with cross-cultural business etiquette literacy;
2. 5 years experience in American Business Development in the chain FMCG / chain catering industry, successfully led localization projects for multinational brands;
3. Have experience in building an non-American brand market network from scratch, and be familiar with local business regulations and consumer psychology;
4. Results-driven, able to independently formulate and implement million-level revenue growth plans.