Social Media Content Manager

Role Overview

The Social Media Content Manager plays a key role in developing and executing strategic brand content. This role is responsible for creating visually compelling content and maintaining consistent brand positioning across social media platforms, brand websites, and integrated marketing campaigns.

Working closely with the Marketing Manager, this individual will concept, produce, and optimize high-quality media assets that drive brand awareness, audience engagement, and overall brand growth.

Key Responsibilities

Visual Content Strategy & Creative Development

• Create compelling, innovative visual content that enhances brand recognition and audience engagement.
• Ensure all visual assets consistently reflect each brand's tone, voice, and positioning.
• Lead the creation of multimedia assets, including lifestyle imagery, product-focused video content, photography, and motion graphics.
• Develop storyboards and present creative concepts aligned with brand strategy and campaign objectives.
• Collaborate with videographers, photographers, designers, and marketing team to produce high-impact, on-brand content.
• Serve as an on-camera spokesperson when needed, delivering an engaging and authentic brand presence.
• Monitor automotive enthusiast forums and online communities, engaging with users to strengthen brand presence and credibility.
  
  

Content Planning & Execution

• Collaborate with Marketing Manager to align content themes with business objectives, campaign goals, and target audience preferences.
• Oversee the planning and execution of video and photo shoots, partnering with Content Creators and the Brand Video Producer to capture high-quality, on-brand assets.
• Work cross-functionally with teams including product development, marketing, and on-site at events to ensure visual content supports key initiatives and deliverables.
• Identify and leverage emerging visual trends to keep brand content fresh, relevant, and competitive.
  
  

Short-Form Videography & Production

• Execute high-quality short-form video and photography projects, including vehicle features, lifestyle content, and installed product imagery for marketing materials, events, and digital channels.
• Oversee post-production processes, including editing, color correction, and formatting for platform-specific requirements.
• Train and support internal teams on best practices for capturing content that aligns with brand standards.
• Manage studio equipment and recommend upgrades to enhance content production capabilities.
• Assist in creative direction for in-house and on-location shoots to ensure content effectively supports marketing campaigns.
  
  

Your Creds:

• Bachelor's degree in Marketing, Communications, Multimedia, or a related field.
• 3–5 years of experience in social media content creation, videography, photography, or a related field.
• Proven experience in visual storytelling and branding for consumer products, preferably in the automotive or lifestyle industries.
• Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator, etc.).
• Experience creating short-form video content optimized for platforms like Instagram, Facebook, and YouTube.
• Strong understanding of social media trends, platform best practices, and audience engagement strategies.
• Hands-on experience working with creative teams to produce high-quality visual assets across multiple platforms.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Excellent communication and collaboration skills.
• Passion for automotive culture and familiarity with enthusiast communities is strongly preferred.
  
  

Extra Awesomeness:

• Familiarity with content marketing metrics and analytics tools.
  
  

Success Metrics (KPIs)

• Growth in social media engagement rates (likes, comments, shares, saves).
• Increase in follower growth and audience reach across key platforms.
• Performance of video content (views, watch time, completion rate).
• Volume and consistency of high-quality content produced on schedule.
• Contribution to campaign performance (traffic, conversions, or brand impact).
• Improvement in brand consistency and visual quality across channels.
• Community engagement and sentiment within enthusiast forums and social platforms.
  
  

About Mishimoto and Borne Off-Road

Mishimoto is the flagship brand of Resource Intl., the world leader in performance cooling products. Founded in 2005, Mishimoto serves automotive enthusiasts worldwide and thrives on innovation, supported by global operations in the USA, UK, and EU with headquarters in Garnet Valley, PA.

Benefits and Perks

• It's a gearhead's dream- Design and develop performance products for car enthusiasts.
• We make way for play – Attend Wine and Cheese gatherings and hit up our favorite events from drift to autocross to classic shows.
• We take a breather – Enjoy an in-house gym, massage chair, and healthy-snack vending machine.
• Our workplace is beautiful – Work in an office designed to stimulate creative thinking.
• The employee discounts rock – Get exclusive access to Mishimoto products and discounts from our partners.
• The bennies– Medical, dental, vision, paid time off, 401(k) w/ 4% match, disability pay, and life insurance.
• We score – The bonus program is tied to overall company performance goals.
• Dog Days! Bring your dog to work every day!
  
  

Physical Demands & Working Conditions

• Normal office environment with occasional lifting of up to 50 lbs.
• Ability to work outside standard work hours for weekend posting, holidays, and travel for events
• Must be willing to step into hands-on tasks as needed
  
  

Mishimoto is made up of people with many different backgrounds and lifestyles, and we like it that way. We invite applications from people of all stripes. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences that people imagine to discriminate against one another. Also, if you have a disability, please let us know if there's anything we can do to make the interview process better for you; we're happy to accommodate.