Community Relations Manager

GENERAL PURPOSE: This position is part of the Zoo Management Team and under the supervision of the Zoo Director.

Description Overview:

The Community Relations Manager plays a key role in shaping the public image and community engagement efforts of the zoo. This individual is responsible for creating, overseeing, and managing digital and print content across social media and advertising platforms, developing and executing fundraising campaigns, and cultivating relationships with donors. The role also includes supervisory responsibilities, including serving as Manager on Duty (MOD) during designated shifts, special events, and peak times.

Primary Duties and Responsibilities:

The following duties ARE NOT intended to serve as a comprehensive list of all duties performed by all employees in this classification, only a representative summary of the primary duties and responsibilities. Incumbent(s) may not be required to perform all duties listed and may be required to perform additional, position-specific duties.

Marketing & Social Media

• Plan, create, and manage engaging content for all zoo social media platforms (e.g., Facebook, Instagram, X, TikTok, LinkedIn).
• Monitor trends and analytics to adjust strategy and increase reach, engagement, and brand consistency.
• Design and implement marketing campaigns and advertisements (digital, print, radio, etc.).
• Coordinate with other departments to promote events, programs, exhibits, and conservation messages.

Fundraising & Donor Relations

• Assist Zoo Director in planning and executing donor engagement strategies and fundraising campaigns.
• Cultivate and maintain relationships with current and potential donors, sponsors, and partners.
• Support donor recognition efforts and maintain accurate records of donor interactions and contributions.
• Collaborate on grant applications and reporting as needed.

Community Engagement

• Represent the zoo at community outreach events, media opportunities, and partner meetings.
• Coordinate special events that promote community involvement and build brand awareness.
• Serve as a liaison between the zoo and the public and media to ensure consistent and positive messaging.

Supervisory Responsibilities

• Serve as Manager on Duty (MOD), providing operational oversight and staff leadership during assigned shifts.
• Supervise and support marketing interns, volunteers, and part-time staff as assigned.
• Collaborate with other managers to ensure a seamless visitor experience and uphold zoo standards.

Other Responsibilities

• Work evenings, weekends, and holidays as required for zoo events and coverage.
• Perform other duties as assigned by supervisor.

Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 2 years of experience in marketing, social media, community engagement, or nonprofit fundraising.
• Strong communication and interpersonal skills.
• Experience with content creation tools (e.g., Canva, Adobe Creative Suite) and social media scheduling platforms.
• Ability to multitask, lead staff, and work effectively in a fast-paced environment.
• Passion for animals, conservation, and community involvement.