Social Media Manager

The Social Media Manager is responsible for developing and executing a strategy for MightyGood’s social media presence across owned channels with mentorship and oversight from the Marketing Manager. The role is part strategist, part creative, charged with defining and translating the strategic vision into execution. Responsibilities include developing original content, content plans, managing day-to-day operations of social platforms, scaling ambassador and affiliate programs, and ensuring all activity aligns with the brand objectives and goals. The ideal candidate is someone who has a strong grasp of how social media fits within the broader marketing ecosystem and brings an entrepreneurial mindset - unafraid of taking risks, eager to test and learn, and is equally comfortable working independently and collaborating with peers. This is a new role and an exciting opportunity to set the vision for how a fast-growing consumer brand shows up in social and cultural conversations.

This is an on-site position with the opportunity to work remotely one day a week. Candidates must be located in the Kansas City metropolitan area or willing to relocate. 

What you’ll be doing: 

Strategy (20%): 

• Develop a social media strategy that defines MightyGood’s point of view in social utilizing audience, brand, culture, and competitive whitespace insights.
• Partner cross-functionally to ensure social strategy aligns with broader brand and business priorities.

Content Creation & Management (45%): 

• Shoot, edit, write original content and storytelling ideas (with a focus on Tiktok and Instagram video) that supports brand goals and objectives and is rooted in deep audience understanding. 
• Coordinate social photoshoots as needed, including managing internal teams, freelancers, and external vendors.
• Build and maintain social editorial calendars that balance evergreen storytelling, brand campaigns, promotional initiatives, and culturally relevant moments.
• Oversee posting, scheduling, and publishing across all platforms with strong attention to detail and platform best practices.

Ambassador & Affiliate Strategy & Management (25%): 

• Manage and scale MightyGood’s existing ambassador and affiliate programs across Tiktok, Instagram, and Amazon to expand brand reach and foster advocacy.
• Identify, recruit, and manage relationships with ambassadors, creators, and partners who authentically align with the brand, including sampling event opportunities through our third-party tool. 
• Partner cross-functionally with our Operations team to ensure timely fulfillment of sample and PR packages. 

Community Management (5%): 

• Act as the voice of the brand in social, mining for and cultivating conversation from online communities across all relevant platforms and digital channels. 

Reporting (5%): 

• Set and track measurable social goals, objectives, and KPIs that ladder up to brand and business goals & objectives. 
• Embrace a test and learn mindset, using insights and data to optimize content performance with actionable recommendations. 

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Minimum qualifications:

• Bachelor’s degree in marketing, journalism, advertising, communications, or related field.
• 4 years of professional social media and marketing experience.
• 2 years of experience in a social media manager capacity. 
• In-depth knowledge of major social media platforms, their algorithms, audiences, and best practices, including but not limited to: Meta Business Manager, Instagram, TikTok, YouTube and Snapchat.
• Social commerce experience (Instagram Shop, Tiktok Shop) or strong desire to learn.
• Experience developing and publishing brand social content with exceptional attention to detail and organizational skills. 
• Demonstrated ability to produce, edit, and publish short form video and photography. 
• Excellent communication skills with impeccable spelling, grammar, and editing skills.
• Ability to identify and recommend emerging social media trends and the relevancy of MightyGood brand messages.
• Knowledge of social media analytics and reporting. 

We also value (preferred):

• Experience in CPG and/or retail consumer marketing. 
• Enthusiasm for a variety of legacy and emerging social media channels. 
• Expertise with social media management software for planning, publishing, and reporting
• Experience in managing creator, ambassador, and/or affiliate programs. 
• Understanding of paid social and how it works with organic and earned media. 
• Proficiency in Microsoft Office.
• Proficiency in Adobe Creative Suite.
• Self-starter with the ability to multitask and manage shifting priorities.
• Strong collaboration skills with the ability to inspire and guide cross-functional teams.
• Flexible and adaptable in a fast-paced, changing environment and willing to accommodate last-minute requests.

Why Work at MightyGood?

Get in at ground level of a fast-growing company and actually make an impact. We’re a small company that values heart, hustle, and open & honest communication, and truly enjoy the people we surround ourselves with. In addition, we offer some mighty good benefits: 

• Unlimited PTO
• Flexible and casual working environment
• Medical, dental, and vision 
• 401k with 4% matching 
• Parental leave 

Base Pay Range: $70,000 - $85,000