Marketing & Brand Director (Emerging Leader Role)

Position Summary: Build, Scale, and Lead Something Exceptional

At Midwest Exteriors, we’re not looking for someone to simply “run marketing”—we’re looking for a builder, a strategist, and a growth driver. As a leading exterior and interior remodeling company specializing in windows, siding, doors, and baths, we are committed to delivering high-quality solutions that elevate both homes and customer experience.

In this senior leadership role, you will serve as the architect and accelerator of our entire marketing engine. You’ll own the vision, strategy, and execution behind how Midwest Exteriors shows up in the market—driving qualified leads, building long-term brand equity, and transforming our marketing operation from strong to truly elite.

This is a hands-on leadership opportunity where you’ll guide strategy, develop people, and step in to execute when it matters most. If you’re energized by growth, accountability, and making a measurable impact, this role is built for you.

What You’ll Own & Drive

• Take full ownership of the lead generation funnel—from awareness to conversion—optimizing every touchpoint for performance and growth
• Build and execute strategic marketing plans aligned with Midwest Exteriors’ long-term vision and growth goals
• Manage and optimize the marketing budget with a sharp focus on ROI, efficiency, and scalability
• Champion brand excellence and consistency across digital, print, job sites, and in-person experiences
• Lead and collaborate with digital partners, SEO/PPC teams, and creative agencies to maximize results
• Develop, coach, and elevate a high-performing marketing team, including Neighborhood Marketing Representatives, Call Center Representatives, and Event-driven roles
• Launch and oversee high-impact campaigns—from jobsite radius marketing to direct mail, email nurture, and social storytelling
• Build and leverage data-driven insights, including dashboards that track lead sources, conversion rates, and customer acquisition cost
• Position Midwest Exteriors as the go-to exterior remodeling brand in the market—known for quality, trust, and leadership

Who You Are

• A proven marketing leader (5–10 years) who thrives in growth-focused environments
• Bonus points if you bring experience in home improvement, construction, or design-build industries
• Highly skilled across digital marketing channels (SEO/SEM, social, email, web, analytics, video)
• A track record of turning marketing strategy into measurable growth—in both brand awareness and lead conversion
• A natural leader with the ability to manage people, vendors, and budgets with clarity and confidence
• Energized by fast-paced environments, high standards, and the opportunity to build something meaningful
• Curious, gritty, and proactive—you don’t wait for direction, you create momentum

Why This Role Stands Out

• You’ll have true ownership over the marketing function—not just execution, but direction
• A chance to build and scale a brand in a competitive, high-opportunity market
• Work alongside a leadership team committed to growth, excellence, and long-term vision
• The opportunity to leave a lasting mark on a company’s trajectory and reputation

If you’re ready to lead, build, and make a real impact—we want to meet you.

Benefits:

• Dental insurance
• Health insurance
• Vision insurance
• Referral program

Work Location: In person. Grand Rapids, MI

Pay: $80,000.00 - $100,000.00 per year