What are the responsibilities and job description for the Manager, DTC Growth & Acquisition position at Miami Marlins?
The Manager, DTC Growth & Acquisition will be responsible for driving subscriber growth, audience expansion, and revenue generation for Marlins.tv.
This position will work cross-functionally to ensure that all content, campaigns, and distribution strategies are aligned toward one core objective: growing the Marlins.tv subscriber base and increasing the value of the Marlins’ digital audience for both direct revenue and sponsorship monetization.
Core Responsibilities
1. Subscriber Acquisition Strategy
- Own end-to-end acquisition strategy for Marlins.TV
- Build and optimize the fan funnel:
- Awareness → Engagement → Conversion → Retention
- Identify and prioritize high-value audience segments
- Develop go-to-market plans for key moments throughout the season
2. Paid & Owned Media Strategy
- Lead paid media strategy across
- Optimize CAC (customer acquisition cost) and ROAS
- Oversee budget allocation and performance optimization
- Align owned channels (email, app, web, social) to drive conversion
3. Conversion Optimization
- Optimize landing pages, sign-up flows, and subscription UX
- A/B test messaging, offers, and creative
- Improve trial-to-paid conversion rates
- Partner with product/tech teams on user journey improvements
4. Content-Led Growth Strategy
- Partner with Content/Creative teams to:
- Identify high-converting content formats
- Build acquisition-focused content funnels
- Develop content specifically designed to drive subscription
- Ensure content strategy aligns with conversion goals, not just engagement
5. Data & Performance Analytics
- Own acquisition and funnel performance reporting:
- CAC /Conversion rates/Subscriber growth/Channel performance
- Translate insights into actionable growth strategies
6. Sponsorship & Revenue Integration
- Partner with Corporate Partnerships to:
- Package audience growth into sponsor value
- Create sponsor-supported acquisition campaigns
- Integrate brands into DTC growth initiatives
- Help quantify and communicate audience value:
- Impressions/reach/targeting capabilities
7. Partnerships & Distribution Growth
- Identify external growth channels:
- Media partnerships/Influencers/creators/Platform partnerships
- Explore bundling or promotional partnerships
Key Performance Indicators (KPIs)
- Marlins.tv subscriber growth (net new and total)
- Customer Acquisition Cost (CAC)
- Conversion rate (visit → subscriber)
- Trial-to-paid conversion rate
- Revenue per subscriber
- LTV/CAC ratio
- Channel-level performance (paid, owned, organic)
- Audience growth tied to sponsorship inventory value
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.