What are the responsibilities and job description for the Manager, CRM & Insights position at Miami Marlins?
Position Summary
The Miami Marlins are seeking a strategic and hands-on leader to manage and optimize our Salesforce ecosystem and drive data-informed decision making across the organization.
This role will serve as a key connector between Sales, Marketing, Ticket Operations, and Analytics — ensuring our CRM is not only operationally sound, but actively enabling revenue growth. The ideal candidate will combine technical Salesforce expertise with strong business acumen, translating data into actionable insights through dashboards, reporting, and visualization tools like Tableau.
This individual will play a critical role in building scalable processes, improving data accessibility, and empowering teams with the tools and insights needed to sell more effectively.
Key Responsibilities
CRM Strategy & Ownership
The Miami Marlins are seeking a strategic and hands-on leader to manage and optimize our Salesforce ecosystem and drive data-informed decision making across the organization.
This role will serve as a key connector between Sales, Marketing, Ticket Operations, and Analytics — ensuring our CRM is not only operationally sound, but actively enabling revenue growth. The ideal candidate will combine technical Salesforce expertise with strong business acumen, translating data into actionable insights through dashboards, reporting, and visualization tools like Tableau.
This individual will play a critical role in building scalable processes, improving data accessibility, and empowering teams with the tools and insights needed to sell more effectively.
Key Responsibilities
CRM Strategy & Ownership
- Serve as the primary owner and administrator of the organization’s Salesforce CRM instanceManage the ongoing buildout, optimization, and governance of CRM across departments
- Partner with Sales & Service leadership to align CRM structure with business processes and revenue goals
- Implement and maintain best practices for data integrity, usage, and adoption across teams
Cross-Functional Business Partner
- Act as a service-oriented partner to Ticket Sales, Marketing, Partnerships, and Operations
- Translate business needs into CRM solutions, workflows, and automation
- Identify opportunities to improve efficiency, eliminate manual processes, and scale operations
Reporting & Data Visualization
- Design and deliver dashboards and reporting within Salesforce and Tableau to drive visibility into performance
- Develop standardized reporting for key metrics (revenue, activity, pipeline, campaign performance, etc.)
- Enable self-service analytics across the organization, reducing reliance on ad hoc requests
- Partner with Analytics and Marketing teams to integrate data sources and improve attribution and targeting
Insights
- Turn data into actionable insights that inform strategy, pricing, and go-to-market decisions
- Support leadership with clear, concise reporting and recommendations
- Continuously identify opportunities to leverage data for incremental revenue and improved fan engagement
Qualifications
- 3-5 years of experience in CRM, business intelligence, or revenue operations roles (sports or live entertainment preferred)
- Deep experience with Salesforce (administration, reporting, dashboards, workflows, etc.)
- Experience with data visualization tools such as Tableau (or similar BI platforms)
- Strong understanding of sales and marketing processes, ideally within sports industry
- Proven ability to translate data into actionable business insights
- Excellent communication skills with the ability to work cross-functionally and collaborate with stakeholders
- Familiarity with ticketing systems preferred
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.