CRM Manager

About Unrivaled

Unrivaled is a premier professional women’s 3v3 basketball league showcasing the top players in the sport. Our mission is to elevate the profile of women’s basketball through exceptional talent, groundbreaking partnerships, and unparalleled fan experiences.

Job Overview

Unrivaled is building something special -- and our connection with fans is at the center of it. The CRM Manager will own and evolve our customer relationship strategy end-to-end, shaping how we engage, retain, and grow our audience across every touchpoint. This role will architect and execute lifecycle campaigns across email, push, and SMS that feel personal, timely, and culturally relevant -- turning moments into lasting relationships and fans into a community.

Beyond execution, this person will bring a creative and strategic lens to how we communicate, helping define the voice and rhythm of our fan engagement. From first touch to long-term loyalty, the CRM Manager will ensure every interaction feels intentional, data-informed, and unmistakably Unrivaled.

This position reports to the CMO.

Key Responsibilities

• Own the CRM roadmap and develop lifecycle marketing strategies that drive acquisition, engagement, and retention across email, push notifications, and SMS
• Build and manage automated campaigns and triggered flows -- from welcome series and onboarding to re-engagement and win-back programs
• Segment audiences using behavioral, demographic, and transactional data to deliver highly personalized, relevant messaging at scale
• Partner with creative, brand, and content teams to develop compelling copy and assets that align with campaign goals and brand voice
• Analyze campaign performance -- open rates, click-through, conversion, churn -- and surface actionable insights to continuously improve results
• Collaborate cross-functionally with product, data, and partnerships teams to align on user lifecycle moments, new feature launches, and key marketing initiatives
• Maintain and evolve our marketing technology stack, including ESP and CRM platform administration, integrations, and data hygiene best practices
• Run A/B tests on subject lines, send times, content formats, and segmentation strategies to optimize performance
  
  

Qualifications

• 3 years of experience in CRM, lifecycle marketing, or email marketing — ideally within a consumer-facing digital brand
• Hands-on expertise with major CRM/ESP platforms (e.g., Braze, Klaviyo, Iterable, Salesforce Marketing Cloud)
• Strong analytical mindset -- comfortable working with data and dashboards to derive meaningful insights and report on KPIs
• Deep understanding of audience segmentation and personalization best practices across channels
• Excellent written communication skills with a sharp eye for brand voice, clarity, and detail
• Experience with A/B testing frameworks and a structured, hypothesis-driven approach to optimization
• Collaborative team player who thrives in a fast-paced environment and can manage multiple campaigns simultaneously
• Bonus: experience in sports, entertainment, or a subscription-based consumer product
  
  

Unrivaled is an equal opportunity organization. All qualified individuals will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity or expression, ancestry, national origin, age, disability, veteran status, or any other basis protected under applicable federal, state or local law.