What are the responsibilities and job description for the Growth Marketing Sr Manager - d2c brand position at Method Recruiting, a 3x Inc. 5000 company?
Job Description
Our client, a d2c wellness company is looking for a Sr Manager of Growth Marketing both performance creative/media buying minded...
Responsibilities
Our client, a d2c wellness company is looking for a Sr Manager of Growth Marketing both performance creative/media buying minded...
Responsibilities
- Hands-on management of paid acquisition campaigns across META, Google and other platforms to drive profitable growth
- Combine optimal creative and media buying tactics to strategically target and build a robust cohort of customers along the conversion funnel
- Lead performance creative team to produce creative for maximal conversion efficiency
- Develop rigorous testing methodology to continuously generate learnings and optimize creative at all stages of conversion funnel
- Generate and communicate data-driven insights and actionable next steps to guide creative production
- Continuously research, stay at forefront of and implement new performing creative and media buying tactics
- Continuously research ads and learn from growth marketing networks and podcasts to identify growth opportunities
- Work collaboratively with cross functional teams to drive landing page optimization
- Manage attribution tools to improve measurement rigor and optimize performance
- 5 years hands-on experience managing and scaling a paid social budget for a DTC eCommerce brand
- Experience integrating highly efficient acquisition campaigns with sophisticated brand messaging and audience strategies
- Highly motivated and curious to independently learn and stay at forefront of developments in paid social advertising
- Experience with A/B testing and sophisticated measurement techniques and attribution models
- Strong analytical skills with ability to analyze raw data, draw conclusions, and develop actionable recommendations
- Proficient writing skills with passion for great ad copy and ad creative
- Strong leadership skills, managing and motivating a talented team of performance creative marketers and cross-functional experts
- Enthusiasm for helping shape an intensely motivated, talented and caring team culture and organizational processes
- Confidence communicating across the organization, with cross-functional stakeholders