Brand Marketing Manager @ High-Growth Consumer Marketplace Startup

Role: Brand Marketing Manager

Location: Hybrid office environment in Santa Monica

Salary: $100k – $130k

Our client is a technology-driven marketplace platform that connects businesses with emerging talent and gig workers. They focus on creating efficient pathways for companies to access flexible support while providing opportunities for individuals to gain experience and grow their careers. Leveraging data-driven search, matching, and recommendation systems, their platform is designed to deliver reliable connections that drive outcomes for both sides of the marketplace.

Position Overview:

They are seeking a Brand Marketing Manager to own their brand voice and drive authentic engagement across a dual-audience ecosystem. This person will craft campaigns that resonate with Gen Z students while building credibility with enterprise brand partners – balancing cultural fluency with business sophistication.

This is a hands-on role for someone who lives at the intersection of Gen Z culture and brand strategy. The Brand Marketing Manager will execute full-cycle campaigns from concept to measurement, manage creator partnerships, and ensure their brand shows up authentically across every touchpoint.

Key Responsibilities:

• Brand Strategy & Creative Execution

• Define and evolve the brand voice across Gen Z (student) and B2B (brand partner) audiences
• Lead integrated marketing campaigns spanning social, influencer, experiential, and PR initiatives
• Create dual-audience content strategies that drive student acquisition and brand partner engagement
• Develop thought leadership positioning the company as the category leader in Gen Z career platforms

• Social Media Leadership

• Own strategy and execution across TikTok, Instagram, YouTube Shorts (Gen Z focus) and LinkedIn (B2B focus)
• Partner with social media manager to create engaging content while maintaining hands-on execution capability
• Experiment with emerging platforms and formats before they hit mainstream adoption
• Monitor performance metrics and iterate based on data-driven insights

• Influencer & Creator Programs

• Build and scale influencer marketing programs from sourcing through ROI measurement
• Manage creator relationships and partnerships that authentically represent the mission
• Develop repeatable processes for creator discovery, outreach, contract negotiation, and performance tracking
• Create case studies and success stories that showcase program effectiveness to internal stakeholders

• Campaign Management & Optimization

• Execute cross-channel campaigns with clear attribution and measurement frameworks
• Coordinate experiential activations and events that drive community engagement
• Monitor brand health metrics and sentiment across target audiences
• Collaborate with product and sales teams to ensure brand consistency across all customer touchpoints

Qualifications:

This role is built for a hands-on, culturally fluent brand marketer who can balance Gen Z authenticity with enterprise sophistication — someone who thrives on creating, iterating, and proving impact in a fast-moving startup.

✅ You likely fit if you:

• Have 4–6 years of experience in brand, content, or social marketing — ideally within consumer tech or dual-audience platforms.
• Have managed influencer programs end-to-end with measurable ROI and campaign documentation.
• Bring 3 years of hands-on short-form video experience (TikTok, Reels, Shorts) with examples of high-performing or viral content.
• Can code-switch between audiences — crafting TikTok content for students and LinkedIn thought leadership for brand partners.
• Understand both creative storytelling and performance metrics — you track what works and iterate fast.
• Are comfortable executing personally while managing contractors and a small creative team.
• Have genuine interest in Gen Z culture, career innovation, and marketplace startups.

❌ This role is not for you if you:

• Come from a traditional brand marketing background with large teams or agencies.
• Have only marketed to one audience type (either B2B or D2C).
• Prefer strategy over execution — this role requires both.
• Need heavy structure, layers of approval, or detailed briefs to perform.
• Lack firsthand experience creating social or influencer content.

What they offer:

• Base salary: $100k – $130k
• Performance-based incentive structure
• Meaningful equity in a high-growth startup
• Health, dental, and vision insurance
• Unlimited PTO and flexible work arrangements
• Professional development opportunities and conference attendance
• Relocation support for outstanding candidates willing to move to Los Angeles

Interested?

• If you’re reading this thinking “this is exactly me”, please DM us on LinkedIn!🔗