Retail Marketing Specialist

Job Description

**Job Description**

We are seeking a motivated and detail-oriented _Retail Marketing Specialist_ to join our growing team. In this role, you will develop and implement strategic retail marketing initiatives to enhance product visibility, boost customer engagement, and drive sales within our retail channels. The ideal candidate is analytical, creative, and thrives in a collaborative environment.

**Responsibilities**

• Develop and execute retail marketing campaigns that align with brand objectives and sales goals
• Collaborate with internal teams to create promotional materials, in-store displays, and product presentations
• Analyze market trends and customer behavior to identify new retail opportunities
• Manage relationships with retail partners and ensure consistent brand messaging
• Coordinate product launches, seasonal campaigns, and special retail events
• Monitor campaign performance and adjust strategies to maximize ROI
• Conduct competitive analysis and reporting for key retail metrics
  
  

Qualifications

**Qualifications**

• Bachelor’s degree in Marketing, Business, or a related field
• 2 years of experience in retail marketing or a similar role
• Strong understanding of retail merchandising and consumer behavior
• Excellent project management and communication skills
• Proficient in Microsoft Office Suite and marketing analytics tools
• Ability to manage multiple projects and meet deadlines
  
  

Additional Information

**Benefits**

• Competitive salary ($62,000 - $68,000 per year)
• Growth and advancement opportunities
• Health, dental, and vision insurance
• Paid time off and holidays
• Ongoing professional development and training
• Supportive and collaborative work environment