What are the responsibilities and job description for the Senior Marketing Manager position at Meet Life Sciences?
Job Summary
The Senior Marketing Manager (Oncology/Solid Tumors) will support the development of U.S. marketing strategy and lead execution of key initiatives for a targeted solid tumor portfolio. This role drives brand planning, digital and omnichannel marketing, and cross-functional collaboration to achieve business objectives and enhance customer engagement. The position reports to the Director of Solid Tumor Marketing and plays a critical role in advancing current brands and future indication expansions.
Responsibilities
- Support U.S. brand strategy, planning, and KPI development
- Translate insights into actionable marketing recommendations
- Lead digital and omnichannel campaigns (web, email, paid media)
- Manage HCP media planning and external agency partners
- Track, analyze, and optimize campaign performance
- Ensure compliance with legal and regulatory standards
- Collaborate cross-functionally (Sales, Medical, Market Access, Regulatory, etc.)
- Support congress planning and execution
- Lead projects and present insights to senior leadership
Qualifications
- Bachelor’s degree required; MBA preferred
- 5 years in pharma/biotech/specialty healthcare; 2 years in marketing
- Experience in oncology, solid tumors, or rare disease preferred
- Proven digital marketing and campaign execution experience
- Experience with tools like Veeva CRM or PromoMats a plus
- Boston-based with up to 25% travel