Sales & Marketing Representative – Home Care (LHCSA)

Job Title: Sales & Marketing Representative - Home Care (LHCSA)

Overview

We are seeking a high-performing Sales & Marketing Representative to drive census growth for a Licensed Home Care Services Agency (LHCSA). This role is responsible for building referral relationships, generating new business, and expanding our presence across the community and healthcare ecosystem.

This is a results-driven position with significant upside for someone who thrives on ownership, autonomy, and performance-based compensation.

About the Role

As a key driver of growth, you will be responsible for developing and executing a territory-based sales strategy focused on referral development and client acquisition.

You will represent the agency to:

• Hospitals and discharge planners


• Skilled nursing facilities (SNFs)


• Assisted living facilities (ALFs)


• Physicians and medical groups


• Case managers and social workers


• Community organizations

Core Responsibilities

Business Development

• Build and maintain strong referral relationships across assigned territory


• Generate consistent new client referrals and admissions


• Identify and penetrate new referral sources and underserved markets


• Execute weekly in-person visits, calls, and follow-ups

Sales Execution

• Own the full sales cycle: outreach → relationship building → referral conversion


• Track pipeline activity and maintain accurate CRM documentation


• Meet and exceed monthly and quarterly census growth targets

Marketing & Brand Presence

• Represent the agency at networking events, community outreach, and industry functions


• Collaborate with internal teams to ensure smooth onboarding of new clients


• Deliver presentations and education to referral sources on services and value proposition

Qualifications

• 2 years of home care, healthcare, or related B2B sales experience strongly preferred


• Proven track record of meeting or exceeding sales targets


• Existing relationships in the local healthcare market is a major plus


• Strong interpersonal and communication skills


• Self-starter with high accountability and urgency

Compensation

• Base salary aggressive commission structure tied to revenue/admissions


• Uncapped earning potential for top performers


• Mileage reimbursement and business expenses covered

What Success Looks Like

• Consistent referral flow from a diversified network


• Measurable census growth month-over-month


• Strong, durable relationships with key referral partners


• High activity levels and disciplined pipeline management

Why This Role

This is an opportunity to step into a high-impact, high-visibility role where your effort directly translates into revenue and income. Ideal for someone who wants to operate like an owner, build a book of business, and be rewarded accordingly.