What are the responsibilities and job description for the PR, Partnerships & Events Manager (Beauty & Wellness / Communications) position at Mediabistro?
New York, NY (Hybrid) | Full-Time | $85,000-$95,000/yr
About the Role
A luxury clean Korean skincare brand with facial spas and a beauty lab in New York is hiring a PR, Partnerships & Events Manager to grow brand awareness through earned media, creator and affiliate partnerships, community events, brand collaborations, and experiential activations. The brand is rooted in Korean beauty heritage passed down through generations and has a compelling founder story, with the founder being a former concert pianist and published author.
Reporting directly to the founder, this is a hands-on role responsible for developing story angles, pitching media, securing placements, building relationships with editors, creators, podcast hosts, and community partners, and executing events and partnerships that introduce the brand to new audiences. The mission is to make more people discover, experience, and talk about the brand through exceptional storytelling and memorable experiences.
What the Role Covers
- Developing and executing the brand's PR and communications strategy
- Pitching beauty, wellness, lifestyle, business, and founder stories to editors, journalists, producers, podcast hosts, newsletters, and broadcast media
- Securing earned media placements, podcast interviews, speaking opportunities, and thought leadership features
- Building and maintaining relationships with editors, journalists, freelance writers, producers, and media contacts
- Writing press releases, media pitches, founder bios, media kits, and press materials
- Developing compelling story angles around Korean beauty heritage, the founder's journey, product innovation, spa experiences, and seasonal launches
- Recruiting and cultivating affiliate and creator partners whose audiences align with the brand
- Identifying and executing co-marketing partnerships, product collaborations, gifting opportunities, and cross-promotional campaigns
- Developing local partnerships that strengthen awareness around spa locations and new market expansions
- Planning and executing media events, founder events, customer experiences, workshops, launch parties, and experiential activations
- Developing PR strategies around product launches, spa openings, hotel and retail partnerships, and new market launches
- Partnering with marketing, affiliate, social media, ecommerce, spa, and education teams to amplify launches and campaigns across earned, owned, and creator channels
- Maintaining media, creator, affiliate, partnership, and event pipelines with clear weekly reporting
Qualifications
- 3-7 years of experience in public relations, communications, partnerships, events, or brand marketing within beauty and wellness consumer brands
- Demonstrated success securing earned media and building brand awareness
- Existing relationships with beauty, wellness, lifestyle, or business media strongly preferred
- Experience developing creator, affiliate, and brand partnerships
- Experience planning media, community, or brand events
- Exceptional storytelling, writing, pitching, and relationship-building skills
- Highly organized with excellent project management and follow-through
- Comfortable working directly with a founder in a fast-moving entrepreneurial environment
- Experience with Muck Rack, Cision, Launchmetrics, or similar media platforms is a plus
- Compensation includes performance-based bonuses, health/dental/vision insurance, 401(k) matching, PTO, employee facials, and monthly product gratis
To Apply
Visit Mediabistro for full details and application instructions.
Salary : $85,000 - $95,000