What are the responsibilities and job description for the Senior Manager, Marketing position at Medcor?
About The Role
The Senior Manager, Marketing plays a critical role in shaping and executing Medcor’s brand strategy to drive enterprise growth and strengthen market leadership. This leader is responsible for delivering high-quality creative output, overseeing full-funnel brand experiences, and leveraging modern tools, analytics, and insights to increase engagement across the customer lifecycle.
This role partners cross-functionally to support business priorities, guide product launches, and lead Medcor’s thought leadership and competitive insights strategy. With a strong commercial mindset, the Senior Manager demonstrates how brand drives measurable ROI while identifying opportunities for innovation and growth.
In addition, this role leads and empowers a creative team, manages agency partners, and ensures brand consistency through strong governance and evolving brand standards.
Location
This position is primarily remote. However, strong preference will be given to candidates located within commuting distance of one of Medcor’s corporate offices in Sioux Falls, SD to support collaboration, leadership presence, and key in-person initiatives as needed.
Key Responsibilities
Education
The Senior Manager, Marketing plays a critical role in shaping and executing Medcor’s brand strategy to drive enterprise growth and strengthen market leadership. This leader is responsible for delivering high-quality creative output, overseeing full-funnel brand experiences, and leveraging modern tools, analytics, and insights to increase engagement across the customer lifecycle.
This role partners cross-functionally to support business priorities, guide product launches, and lead Medcor’s thought leadership and competitive insights strategy. With a strong commercial mindset, the Senior Manager demonstrates how brand drives measurable ROI while identifying opportunities for innovation and growth.
In addition, this role leads and empowers a creative team, manages agency partners, and ensures brand consistency through strong governance and evolving brand standards.
Location
This position is primarily remote. However, strong preference will be given to candidates located within commuting distance of one of Medcor’s corporate offices in Sioux Falls, SD to support collaboration, leadership presence, and key in-person initiatives as needed.
Key Responsibilities
- Develop and manage comprehensive brand strategies aligned to enterprise goals, partnering closely with Demand Generation and Sales.
- Define, refine, and articulate Medcor’s brand identity, ecosystem, and business-line positioning.
- Lead the creation of high-quality visual and written content that translates complex healthcare services into clear, engaging customer experiences.
- Own creative direction across channels, ensuring a consistent and compelling brand experience throughout the full customer lifecycle.
- Establish KPIs and performance dashboards that connect brand initiatives to business outcomes and ROI.
- Leverage AI-informed and emerging tools to enhance brand awareness, engagement, and brand equity.
- Lead Medcor’s insights and thought leadership strategy, including conferences, tradeshows, speaking engagements, and client events.
- Conduct ongoing competitive research and market analysis to inform brand and product strategy.
- Ensure new product launches are supported by strong creative, clear value propositions, and measurable go-to-market plans.
- Maintain and evolve Medcor’s house-of-brands framework, monitoring brand perception and identifying growth opportunities.
- Manage agency and vendor relationships to ensure work is delivered on time, on brand, and on budget.
- Oversee brand governance and ensure compliance across internal teams and external partners.
- Lead, mentor, and develop a high-performing marketing team, fostering continuous improvement and operational excellence.
- Manage performance, coaching, and development of direct reports through regular 1:1s and formal performance reviews.
- Identify strengths and development opportunities and provide actionable feedback.
- Address performance and attendance issues in partnership with Human Resources.
- Facilitate team meetings to drive engagement, alignment, and knowledge sharing.
- Support ongoing training, process improvement, and skill development.
Education
- Bachelor’s degree or equivalent relevant experience.
- 5 years of marketing management experience within regulated industries such as Healthcare or Life Sciences.
- 3 years of direct people leadership experience.
- Strong proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
- 4 years managing creative workflows, agencies, and freelancers.
- 3 years conducting and presenting market and competitive research.
- 3 years collaborating within project management platforms.
- Experience in a fast-paced, matrixed environment with close Marketing and Sales collaboration.
- Bachelor’s degree in Marketing, Business, or related field.
- Experience designing brand touchpoints across the full customer lifecycle.
- Experience with Asana (2 years).
- Experience with HubSpot (2 years).
- Experience with Brandfolder or similar DAM tools (1 year).
- Exceptional written, verbal, and presentation skills.
- Strong attention to detail and commitment to brand consistency.
- Proven leadership and people-development capabilities.
- Strong commercial acumen and budget management skills.
- Strategic thinker with the ability to translate data into insights and action.
- Advanced project management and prioritization skills.
- Ability to operate independently and lead through ambiguity.
- Collaborative, proactive problem-solver.
- Ability to remain stationary and operate a computer for extended periods.
- Occasional lifting or movement of up to 10 pounds.
- Ability to communicate effectively and exchange accurate information.
- Ability to visually review detailed documents, reports, and data.
- Position may be onsite, hybrid, or remote based on business needs.
- Remote employees must maintain a private workspace and reliable high-speed internet in accordance with IT requirements.