Marketing Manager

POSITION SUMMARY: This position will work closely with the Director of Marketing to plan, develop and implement the organization’s marketing strategies that align with the bank’s growth objectives. The marketing manager will manage the bank’s digital media presence, external vendors, and work with local leadership to develop and implement local marketing plans and strategies.

PRIMARY RESPONSIBILITIES AND ACCOUNTABLILIES: (90%)
• Enhance the bank’s image, brand identity and visibility within the marketplace with the development of marketing strategies.
• Collaborate and work with branch markets, and internal departments to establish and execute marketing plans and strategies that achieve the objectives of the Bank’s strategic plan.
• Oversee the development of campaigns and promotions, including identifying goals, selecting targeted audiences, concept development, creative production, deliverables, communication, and distribution of materials.
• Track, measure, evaluate, and document marketing efforts to report on and share results, return on investment, and growth opportunities.
• Manage third party vendors including agency relationships, advertising media, advertising schedules, and placement with media outlets.
• Assist with strategy and writing of marketing materials, blogs, corporate, executive and internal communications.
• Assist with public relations strategy and execution for the bank across markets.
• Plan, prepare and implement bank digital marketing plans across search, display, social, mobile, email, blogs, and video channels.
• Build upon and maintain the bank’s social media accounts creating ongoing, fresh content for each of them. Monitor, listen and respond to users of social accounts, helping to cultivate leads.
• Manage, review, and evaluate existing and new content for bank’s website.
• Understand and maintain regulatory compliance in all areas of bank’s marketing plan.
• Consult with Market Presidents to continually improve market share through marketing strategies targeted to both current customers and potential customers within their departmental budgets.

SECONDARY RESPONSIBILITIES AND ACCOUNTABILITIES: (10%)
• Maintain AB&T Company Store and assists branches with their orders.
• Participate in professional associations; attends industry-related conventions, conferences, conventions’ reads pertinent publications.
• Develop relationships with other bank-related executives to enhance network and to increase awareness of new products/opportunities.
• Represent Bank at various civic and community events
• Other duties as may be assigned

ROLE QUALIFICATIONS:

Education
• Bachelor’s degree in Marketing or Communications, or equivalent combination of education and experience

Experience
• 8-10 years of marketing/communication/public relations experience preferred
• Experience in banking preferred

Other Skills and Abilities
• Strong communication skills, both written and verbal
• Ability to interact with customers and employees with tact, diplomacy, and confidentiality
• Strong project management and deadline management skills
• Resourceful, innovative, and well organized
• Ability to be flexible, self-motivated, and goal/deadline oriented
• Ability to develop effective working relationships to create a collaborative and motivating team environment
• Strong ethical focus
• Negotiation skills

PERFORMANCE MEASURES:
• Meets or exceeds annual goals as pre-established by the CEO that are aligned with the strategic plan
• Meets marketing budget expectations
• Compliance with regulatory requirements

WORKING CONDITIONS:
Work is performed largely within the Bank with limited chance for personal injury. Prolonged and frequent mental and visual concentration required. Periodic stressful situations in response to multiple priorities within established deadlines. Work hours are generally during normal business hours. Unscheduled evening and weekend work may be needed to meet the needs of customers and employees. Occasional out-of-town and overnight business travel may be required. Work on some Saturdays will be required. Must be able to lift and move up to 20 pounds of office supplies and equipment. Some bending, turning, and twisting required.

GENERAL NOTICE:
This position description describes the general nature and level of work performed by the employee assigned to this position and should not be interpreted as all inclusive. It does not state or imply that these are the only duties and responsibilities assigned to the position. The employee may be required to perform other job-related duties. All requirements are subject to change and to possible modification to reasonably accommodate individuals with a disability.
This position description does not constitute an employment agreement between the Bank and employee and is subject to change by the employer as the needs of the Bank and requirements of the position