Vice President of Sales

About Our Client

4M Building Solutions is a national leader in janitorial and facility services, serving commercial, healthcare, education, and institutional clients. We are scaling with intention—investing in disciplined sales execution, margin accountability, and tightly aligned go-to-market teams.

The Northeast is a strategic growth division for 4M, requiring strong local leadership and seamless coordination with national sales initiatives.

Role Overview

The Regional Vice President of Sales (Northeast) is responsible for owning new-logo growth and gross profit performance across the Northeast division by leading local market sales representatives and orchestrating execution across Marketing, Sales Development, Sales Enablement, and Strategic (National) Sales.

This role is both hands-on and strategic regional business leader who drives consistent execution at the local level while ensuring alignment with enterprise go-to-market priorities.

12–18 Month Outcomes (Success Metrics)

Within the first 12–18 months, the Regional VP of Sales is expected to deliver:

• Revenue commensurate with 2026 Budget in new client revenue closed within the Northeast division
• 3x–4x pipeline coverage across regional opportunities
• ≥14% average gross margin on closed deals
• 80% quota attainment across local market reps
• Clear penetration gains in healthcare, education, and institutional verticals

These outcomes are core to performance evaluation.

Core Responsibilities

1. Regional Revenue & GP Ownership

• Own all new-logo revenue and GP targets for the Northeast division
• Maintain accurate, data-driven regional forecasts
• Enforce pipeline hygiene, stage discipline, and close plans
• Actively support late-stage regional deals and negotiations

2. Local Market Sales Leadership

• Lead, coach, and develop local market sales representatives
• Establish consistent sales rhythm: 1:1s, pipeline reviews, and forecasting calls
• Hold reps accountable to activity, conversion, and results
• Identify talent gaps and partner with leadership on hiring and onboarding

3. Cross-Functional Go-To-Market Coordination

• Partner closely with:
• Marketing on regional campaigns, ABM initiatives, and vertical focus
• Sales Development (SDR/BDR) on territory coverage and lead conversion
• Sales Enablement on training, messaging, and proposal quality
• Ensure clean handoffs and shared accountability across teams

4. Strategic / National Sales Alignment

• Coordinate with Strategic (National) Sales on enterprise and multi-market opportunities
• Support regional execution of national pursuits and expansions
• Ensure local teams execute consistently on national account strategies
• Prevent channel conflict through clear ownership and communication

5. Sales Process & Discipline

• Enforce Sandler Sales Methodology across the region
• Ensure consistent qualification, pricing discipline, and margin protection
• Drive Salesforce adoption for forecasting, reporting, and deal inspection
• Partner with RevOps and Finance to improve predictability and visibility

Required Experience & Qualifications

Must-Have

• 5 years sales leadership experience in janitorial, facility, or related services
• Proven success leading local or regional sales teams
• Track record closing or leading teams to $5M–$6M in new logo revenue
• Strong gross margin and GP accountability experience
• Formal training in Sandler or comparable sales methodologies
• Advanced Salesforce proficiency
• Ability to travel up to 50%

Should-Have

• Experience coordinating with centralized Marketing, SDR, and Enablement teams
• Background supporting or partnering with national / strategic sales motions
• Vertical experience in healthcare, education, or institutional markets
• Strong hiring, coaching, and performance management skills

Nice-to-Have

• Experience in PE-backed or growth-stage organizations
• Involvement in BOMA, IFMA, ISSA, or similar associations
• Experience integrating new markets or acquisitions

Leadership Traits & Cultural Fit

The ideal Regional VP of Sales demonstrates:

• Ownership mentality for the Northeast business
• Comfort leading through influence and accountability
• High drive paired with operational discipline
• Confidence engaging both frontline reps and executive stakeholders
• Coachability, curiosity, and bias toward execution

Why This Role Matters

This role is critical to ensuring that national strategy turns into local execution.

The Regional VP of Sales is the connective tissue between enterprise ambition and market-level results.

For the right leader, this is a high-impact regional P&L-style role with visibility and growth opportunity.

On Target Earnings of $225,000/ year