Senior Vice President of Sales

Opportunity Overview

The Senior Vice President of Sales (SVP of Sales) will lead and scale Massman Companies’ enterprise-wide commercial organization, serving as a key member of the executive leadership team and reporting directly to the President & Chief Executive Officer. This role carries responsibility for defining and executing the company’s long-term sales strategy while building a disciplined, metric-driven commercial operating model across Massman’s portfolio of brands.

Founded in 1978 and owned by Granite Partners since 2016, Massman Companies has grown into a leading provider of automated packaging machinery delivering bottle-through-pallet solutions to customers across food, beverage, personal care, pharmaceutical, nutraceutical, and industrial markets. Over the past eight years, Massman has quadrupled in size through a combination of organic growth and strategic add-on investments. The business has intentionally simplified its operating model to deliver a seamless, enterprise-level customer experience—one legal entity, one contract, one service model, and one accountable partner.

As Massman enters its next phase of growth, the SVP of Sales will play a critical role in accelerating profitable organic growth, deepening enterprise relationships with Fortune 500 and multi-site customers, and ensuring commercial excellence at scale. This leader will build and lead a high-performing sales organization that balances strong customer relationships with rigorous metrics, forecasting discipline, and margin accountability.

Location

The SVP of Sales’ location is flexible, with a preference for proximity to one of Massman Companies’ locations in Minnesota, Wisconsin, Florida, or California. The role requires a meaningful presence, including regular time at Massman’s five businesses. The role will require significant travel (over 50%) to customer sites, Massman locations, and locations related to add-on investment activity. With the high percentage of travel, the SVP of Sales could be based in a major U.S. metropolitan area with easy airport access.

The Position

Reporting to the President & CEO, the Senior Vice President of Sales (SVP of Sales) will lead Massman Companies’ enterprise-wide commercial organization and serve as a key member of the executive leadership team. This leader will be responsible for defining and executing Massman’s long-term sales strategy while building a disciplined, scalable, and metric-driven commercial operating model across the company’s portfolio of brands.

As Massman continues its evolution into a more integrated, enterprise-focused organization, the SVP of Sales will play a critical role in accelerating profitable organic growth, strengthening strategic customer relationships, and ensuring consistent commercial execution at scale. This role requires a leader who can operate at both strategic and operational levels—building systems and accountability while maintaining strong, trusted relationships with customers and internal partners.

Major elements of the SVP of Sales responsibilities include:

Enterprise Sales Leadership & Strategy

• Define and execute Massman Companies’ enterprise-wide sales strategy aligned with long-term growth objectives.
• Lead, coach, and develop VPs, Directors of Sales, Regional Sales Managers, and Inside Sales teams across all Massman brands.
• Build a consistent, scalable commercial operating culture, model, and set of metrics while respecting brand and market-specific dynamics.

Metric-Driven Commercial Excellence

• Advance Massman’s sales organization into a fully metric-driven operating discipline.
• Establish and manage KPIs, including pipeline health, forecast accuracy, win/loss performance, margin quality, sales cycle duration, strategic account penetration, and aftermarket attachment.
• Drive rigor and accountability in CRM usage, forecasting cadence, and commercial performance reviews.

Simplified Customer Experience

Massman Companies differentiates itself through a deliberately simplified customer experience. The SVP of Sales will ensure this model is consistently executed across all brands and customer interactions. Qualities of this simplified experience include:

• One legal entity and a common business system
• One contract and one purchase order
• One set of terms and conditions
• One service rate

This approach reduces friction for customers, accelerates decision-making, and reinforces Massman’s role as a trusted long-term partner rather than a collection of independent product lines.

Strategic & Enterprise Account Growth

• Partner closely with Strategic Accounts leadership to expand Massman’s footprint with Fortune 500 and large multi-site manufacturers.
• Support enterprise selling strategies, including standardization, preferred supplier agreements, and executive sponsorship.
• Develop senior-level customer relationships focused on long-term partnerships and lifecycle value.

Mergers & Acquisitions Support

• Serve as a key commercial leader in Massman’s acquisitive growth strategy.
• Lead commercial go-to-market evaluation, sales synergies, and customer risk assessment for acquisition targets.
• Champion commercial integration of add-ons, aligning new businesses with Massman’s sales value, organization, and processes.

Growth & Performance Management

• Drive sustained organic growth at rates exceeding industry averages, with a focus on profitable, repeatable performance.
• Lead a disciplined, metric-driven commercial organization with clear accountability at every level.
• Ensure forecasting accuracy, margin discipline, and long-term value creation.
• Own enterprise pipeline management, sales forecasting, and commercial performance reviews.

Candidate Profile

The SVP of Sales will be a proven and highly effective commercial leader with extensive experience building and leading sales organizations in engineered-to-order or capital equipment environments. This role requires a leader who can operate comfortably at both strategic and operational levels—someone who brings rigor, structure, and accountability to the sales function while maintaining strong, trust-based relationships with customers and internal partners. The ideal candidate will be motivated by long-term value creation and aligned with Massman’s and Granite Partners’ commitment to building businesses that endure.

Qualified candidates will bring a minimum of 15 years of progressive sales leadership experience, ideally within automated packaging, industrial automation, capital equipment, or similarly complex manufacturing environments. The successful candidate will have a demonstrated track record of leading multi-brand, multi-division, or enterprise-wide sales organizations and of driving profitable, sustainable growth through disciplined commercial execution. Experience selling long-cycle, high-value capital solutions to Fortune 500 and large multi-site customers is essential, along with a strong understanding of enterprise selling models, including standardization initiatives, preferred supplier agreements, and executive-level customer engagement.

The SVP of Sales must possess strong commercial and financial acumen, with a history of building metric-driven sales organizations characterized by accurate forecasting, healthy pipeline growth and margin discipline. This leader will understand the full commercial lifecycle—from front-end opportunity development through pricing, contracting, solution delivery, and aftermarket attachment—and will partner closely with engineering, operations, finance, and service teams to deliver a consistent and simplified customer experience. Experience leveraging modern CRM and ERP systems to drive visibility, accountability, and performance is critical.

This role requires a seasoned people leader with a demonstrated ability to recruit, develop, and retain high-performing sales leaders and teams. The successful candidate will have led organizations through growth and change, establishing clear expectations, performance standards, and accountability while fostering engagement and collaboration. Strong communication skills are essential, including the ability to translate strategy into clear priorities and executable plans at all levels of the organization.

Experience supporting an acquisitive growth strategy is preferred. This includes participation in commercial due diligence, go-to-market assessment, sales synergies, customer risk evaluation, and add-on integration. The ideal candidate will be comfortable operating in dynamic environments and will bring an ownership mindset to scaling the commercial function while aligning newly acquired businesses with Massman’s values, processes, and operating cadence.

Above all, the SVP of Sales will be a high-integrity, values-driven leader who believes in employee wellbeing and long-term business building over short-term optimization. This individual will be aligned with Massman’s culture of Family First, Integrity, Community Leadership, and Employee Wellbeing, and will thrive as a collaborative partner within the broader Granite community, leveraging shared learning, best practices, and collective success.

Compensation & Benefits

We offer a competitive base salary in the $175,000 to $200,000 range, based on experience and qualifications, along with additive compensation that includes a Sales Incentive Plan, Annual bonus, and the opportunity to participate in long-term incentives, including a stock appreciation rights (SARs) program.

Beyond pay, our market-leading benefits are designed to support your wellbeing. These include medical, dental, vision, and life insurance, as well as short- and long-term disability coverage. We also provide a health savings account with company match, a retirement plan with employer contributions through Vanguard, and access to the Granite Assistance Fund for support when it’s needed most. We value time for rest and personal growth, offering generous paid time off, including volunteer time off and paid holidays.