What are the responsibilities and job description for the Digital Marketing Specialist position at Marshall Flooring?
Marshall Flooring is a third-generation, family-owned business with a 17,000 sq. ft. showroom and the largest in-stock rug selection in Northeast Ohio. We’re proud of our 50 years of craftsmanship and service, and now we’re looking for a confident Digital Marketing Specialist to take the lead in telling our story and driving growth.
What You’ll Do- Take ownership of digital marketing — from strategy to execution — across social media, email, paid ads, and content.
- Build and manage campaigns in HubSpot, Meta, and Google Ads.
- Capture, curate, and publish storytelling content (photos, videos, customer stories, team features).
- Manage our content calendar and ensure consistent, engaging messaging across all channels.
- Collaborate with leadership and sales teams to align marketing with business goals.
- Analyze performance and adjust campaigns to maximize ROI.
- 2–4 years of hands-on marketing experience (agency or in-house) with proven results.
- Confident, self-directed, and comfortable being the primary marketing driver.
- Skilled in HubSpot (or similar CRM/automation), Google Ads, and social platforms.
- Strong storyteller with both creative and analytical skills.
- Comfortable balancing big-picture strategy with day-to-day execution.
- A natural collaborator who thrives in a close-knit, family business culture.
- Be the marketing voice of a trusted, growing brand.
- Hybrid role with flexibility (office remote).
- Competitive pay, bonus potential, and full benefits (health, dental, vision, 401k, profit sharing, PTO).
- A chance to build, grow, and put your stamp on the future of Marshall Flooring.
- Be part of an amazing culture and growing team!
