What are the responsibilities and job description for the Digital Marketing Manager position at Spike Marketing?
Company Description
Spike Marketing designs data-driven campaigns to help businesses achieve rapid growth through social media and website engagement. Using advanced data analytics and performance marketing strategies, we aim to maximize brand engagement and optimize ROI across digital platforms. Our methods include multivariate testing, cohort analysis, and performance modeling to identify and scale high-leverage growth factors. We specialize in creating hyper-specific audiences and optimizing content for increased customer interaction and reach.
Role Description
This is a full-time/part-time, virtual role located in Cleveland, OH, for a Digital Marketing Manager. The Digital Marketing Manager will be responsible for developing and executing digital marketing strategies that drive growth and engagement. Daily tasks include managing social media marketing campaigns, generating leads, analyzing web analytics, and optimizing digital content. The role requires close collaboration with cross-functional teams to ensure marketing initiatives are aligned with business goals.
Qualifications
- Experience in Social Media Marketing and Lead Generation
- Skills in Marketing and Digital Marketing
- Strong analytical and problem-solving abilities
- Excellent written and verbal communication skills
- Experience with performance marketing and data analytics tools is a plus
- Experience with graphic design is a plus
- Experience with web analytics is a plus
- In-progress or complete Bachelor's Degree
- Ability to work effectively in a fast-paced environment