What are the responsibilities and job description for the Senior Sales Director position at Market Performance Group?
Brief Description
SENIOR SALES DIRECTOR
About Mpg
Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.
At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400 strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.
Position Overview
As the Senior Sales Director, Omnichannel, you will serve as the senior client-facing leader responsible for owning and accelerating omnichannel performance across Walmart Stores, Walmart.com (1P/DSV & 3P Marketplace), and Sam’s Club. This role blends strategic retail engagement, client relationship management, and digital commerce expertise to deliver growth across all channels.
You will provide clients with deep insights, strategic planning, and seamless execution across brick-and-mortar and digital touchpoints. While our internal MPG media team manages campaign execution, you’ll possess a working knowledge of Walmart Connect to help clients strategically align their investments with business objectives, inventory strategies, and digital shelf performance.
You will also be assigned key clients as part of our overall Client Intimacy Initiative providing comprehensive connectivity across MPG and ensuring client satisfaction and retention.
Senior Directors are distinguished by their broader experience and scope, including direct people management responsibilities—overseeing sales managers or senior managers or analysts and other associates.
This is a full-time, in-person role based in Bentonville, Arkansas, with an expectation of being in the office three days per week.
Key Responsibilities
Omnichannel Sales & Account Leadership
Required Experience and Education
MPG offers a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.
Diversity and Inclusion
MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community.
© 2025 Market Performance Group
All rights reserved
SENIOR SALES DIRECTOR
About Mpg
Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.
At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400 strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.
Position Overview
As the Senior Sales Director, Omnichannel, you will serve as the senior client-facing leader responsible for owning and accelerating omnichannel performance across Walmart Stores, Walmart.com (1P/DSV & 3P Marketplace), and Sam’s Club. This role blends strategic retail engagement, client relationship management, and digital commerce expertise to deliver growth across all channels.
You will provide clients with deep insights, strategic planning, and seamless execution across brick-and-mortar and digital touchpoints. While our internal MPG media team manages campaign execution, you’ll possess a working knowledge of Walmart Connect to help clients strategically align their investments with business objectives, inventory strategies, and digital shelf performance.
You will also be assigned key clients as part of our overall Client Intimacy Initiative providing comprehensive connectivity across MPG and ensuring client satisfaction and retention.
Senior Directors are distinguished by their broader experience and scope, including direct people management responsibilities—overseeing sales managers or senior managers or analysts and other associates.
This is a full-time, in-person role based in Bentonville, Arkansas, with an expectation of being in the office three days per week.
Key Responsibilities
Omnichannel Sales & Account Leadership
- Serve as the strategic business lead for Walmart and Sam’s Club across 1P and 3P channels.
- Develop and execute integrated joint business plans that align with client goals, category trends, and retailer initiatives.
- Own the total business relationship across Walmart and Sam’s Club, inclusive of in-store and eCommerce platforms (1P and 3P when in scope)
- Drive execution of pricing, modular transitions, promotional planning, and new item setup across physical and digital shelves.
- Advise on assortment strategy, buy box performance, and fulfillment models across Marketplace.
- Deep understanding of both Scintilla Basic and Scintilla Charter (and extended capabilities), Walmart Connect, and Walmart Marketplace to advise clients holistically across their business at Walmart.
- Sam’s Club experience and understanding of MAP and Madrid is preferred but not required.
- Guide clients in building a strong digital footprint through optimized product detail pages (PDPs), compelling content, and retail-compliant listings.
- Oversee the health of digital shelves: ensuring consistent, brand-aligned, and performance-driven PDPs across 1P and 3P listings.
- Collaborate with content/creative teams and external partners to ensure all SKUs under MPG management meet or exceed Walmart’s content excellence standards.
- Monitor and provide insights across key digital KPIs:
- Conversion and click-through rates
- Content health scores
- Buy box win rate
- Profitability and fulfillment metrics
- Item availability across 1P, DSV, and Marketplace models
- Provide strategic guidance to clients on optimizing their 1P and 3P Marketplace presence.
- Understand the nuances of working with WFS (Walmart Fulfillment Services), third-party sellers, and DSV models.
- Maintain a strategic understanding of Walmart Connect’s media solutions, translating client business objectives into aligned media plans.
- Guide clients on campaign timing, item readiness, and promotional layering to ensure optimized omni-impact.
- Coordinate with the internal media team to bridge the gap between sales activation and media planning, ensuring marketing campaigns are grounded in merchandising and supply realities.
- Serve as the bridge between sales and media, offering clients holistic guidance without managing execution directly.
- Lead client meetings, line reviews, and top-to-top engagements with Walmart and Sam’s Club buyers.
- Lead top-to-top meetings with Walmart and Sam’s Club merchants, replenishment, media, and digital teams.
- Provide performance analysis, growth strategy recommendations, and retailer scorecard interpretation.
- Partner with cross-functional MPG teams (supply chain, media, analytics, replenishment/operations) to deliver holistic, coordinated support to client portfolios.
- Provide performance analysis, sales forecasts, and retailer scorecard insights.
- Partner closely with replenishment, marketing, and supply chain teams to ensure flawless execution.
- Understand and represent client objectives internally, supporting MPG’s Client Intimacy Initiative to drive retention and growth.
Required Experience and Education
- Bachelor’s degree in Business, Marketing, or related field
- 7 years of CPG sales, customer development, or omnichannel retail account management
- Deep experience managing Walmart and/or Sam’s Club across 1P and 3P commerce models
- Proficiency with Scintilla, Madrid, Walmart Connect, and other internal analytics tools
- Strong understanding of the Walmart omnichannel ecosystem including fulfillment types, algorithm drivers, and merchandising levers
- Exceptional communication, leadership presence, and relationship building skills
- Experience within a broker or agency setting managing multiple client portfolios
- Experience with Walmart Connect and retail media planning
- Exposure to digital content strategy, PDP optimization, and ecommerce platform best practices
- Proficiency in Excel, PowerPoint, and business intelligence tools (e.g., Power BI)
- Prior people management experience (Sr. Director only)
- Enterprise Leadership – Leads with a broad, strategic lens—connecting client goals, internal capabilities, and marketplace dynamics to drive enterprise-level outcomes
- Executive Influence – Builds alignment across senior client stakeholders, merchant leadership, and internal executives to shape direction and unlock growth
- Thought Leadership – Brings forward innovative ideas and market perspectives that position MPG as a strategic partner to both clients and Walmart/Sam’s Club
- Organizational Agility – Navigates complexity across multiple teams, categories, and workstreams—prioritizing initiatives that deliver the greatest impact
- Team Empowerment & Succession Planning – Builds and scales high-performing teams by developing leaders, fostering accountability, and driving clarity of purpose
- Client & Retailer Stewardship – Acts as the senior relationship owner for key clients and buyers—ensuring MPG is seen as a proactive, solutions-oriented partner
- Strategic Decision-Making – Balances near-term performance with long-term client and company growth; uses data, insight, and experience to drive confident decisions
- Change Leadership – Leads through transformation with vision, empathy, and discipline—mobilizing teams around evolving needs and new opportunities
MPG offers a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.
Diversity and Inclusion
MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community.
© 2025 Market Performance Group
All rights reserved