What are the responsibilities and job description for the Director, Ecommerce position at Market Performance Group?
Brief Description
DIRECTOR, ECOMMERCE
About MPG
Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.
At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400 strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.
Position Overview
The Amazon & Omnichannel Media Director is a senior leader responsible for driving strategic excellence, team development, and business growth across MPG’s Amazon, Walmart, Target, and broader retailer.com media practice. This role oversees a team of media managers and analysts, while also serving as a trusted client advisor and—when appropriate—direct owner of priority accounts.
The Director will shape MPG’s omnichannel media strategy, guide platform innovation, lead cross-functional collaboration, and ensure exceptional delivery across planning, activation, optimization, and analytics. This role is ideal for a strategic thinker who pairs deep marketplace knowledge with hands-on operational expertise, and who thrives in a high-growth, fast-evolving ecommerce environment. This is a remote position.
Key Responsibilities
Strategic Leadership & Thought Partnership
Required Experience and Education
MPG offers a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.
Diversity and Inclusion
MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential. by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community.
© 2025 Market Performance Group
All rights reserved
DIRECTOR, ECOMMERCE
About MPG
Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.
At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400 strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.
Position Overview
The Amazon & Omnichannel Media Director is a senior leader responsible for driving strategic excellence, team development, and business growth across MPG’s Amazon, Walmart, Target, and broader retailer.com media practice. This role oversees a team of media managers and analysts, while also serving as a trusted client advisor and—when appropriate—direct owner of priority accounts.
The Director will shape MPG’s omnichannel media strategy, guide platform innovation, lead cross-functional collaboration, and ensure exceptional delivery across planning, activation, optimization, and analytics. This role is ideal for a strategic thinker who pairs deep marketplace knowledge with hands-on operational expertise, and who thrives in a high-growth, fast-evolving ecommerce environment. This is a remote position.
Key Responsibilities
Strategic Leadership & Thought Partnership
- Serve as MPG’s expert in Amazon and omnichannel marketplace media (Amazon Ads, AMC, Walmart Connect, Roundel, Instacart Ads, Kroger, Criteo, CitrusAd, and emerging retail media networks).
- Provide strategic direction and executive-level recommendations that drive measurable performance and accelerate ecommerce growth for client brands.
- Stay ahead of platform changes, competitive trends, and retail media innovations; translate insights into scalable POVs, frameworks, and best practices.
- Partner with MPG cross-functional leads (ecommerce strategy, digital shelf, analytics, sales) to develop fully integrated commerce solutions.
- Act as senior point of contact for key client stakeholders; guide annual planning, forecasting, and investment strategy across Amazon and omnichannel media.
- Translate business goals into holistic media plans that span full-funnel tactics, shopper marketing integrations, and retailer-specific strategies.
- Elevate client conversations through proactive insights, performance storytelling, and strategic recommendations.
- Lead quarterly business reviews and contribute to long-term roadmap development.
- Manage, mentor, and develop a team of Amazon and omnichannel media managers and analysts.
- Oversee workload allocation, staffing needs, and quality control across accounts.
- Establish processes, training programs, and performance standards that enhance team capabilities and operational excellence.
- Foster a culture of accountability, continuous improvement, and innovation.
- Guide the development of retailer media plans across search, display, DSP, and full-funnel solutions.
- Ensure excellence in campaign setup, execution, optimization, and reporting.
- Review and refine forecasts, budgets, pacing, and performance guardrails across client portfolios.
- When needed, directly own campaign execution for priority clients or complex activations.
- Lead interpretation of campaign results, synthesizing insights into actionable business implications.
- Ensure the delivery of accurate, scalable, and meaningful reporting.
- Partner with analytics teams to develop measurement approaches, incrementality tests, and advanced reporting.
- Support new business pitches, representing MPG’s omnichannel media capabilities and strategic POV.
- Contribute to the evolution of MPG’s retail media offerings, tools, and productized solutions.
- Champion cross-team collaboration to deliver holistic ecommerce solutions that exceed client expectations.
Required Experience and Education
- 8–12 years of combined experience in retail media, ecommerce strategy, and marketplace advertising.
- Media planning, activation, and optimization expertise.
- Client leadership experience and executive communication skills.
- Team management experience.
- Cross-functional leadership.
- Deep understanding of Amazon Ads ecosystem.
- Understanding of omnichannel retailer platforms.
- Analytical mindset and performance storytelling ability.
- Excellent communication.
- Highly organized and proactive.
- Advanced proficiency in Excel, PowerPoint, and reporting dashboards.
- Bachelor’s Degree or higher required.
- You bring deep expertise across Amazon Ads and major retail media networks, enabling you to quickly shape strategy, guide innovation, and drive measurable performance for complex ecommerce businesses.
- You excel at leading high-performing teams, building strong processes, coaching talent, and creating a culture of accountability, collaboration, and continuous improvement.
- You’re a trusted advisor to senior clients, able to translate business goals into strategic full-funnel media plans, elevate conversations with insights, and influence long-term roadmaps.
- You thrive in fast-paced, evolving environments, proactively staying ahead of platform changes, turning trends into actionable frameworks, and developing best-in-class omnichannel media solutions.
MPG offers a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.
Diversity and Inclusion
MPG provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. Through DEI&B, we embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEI&B efforts empower us to collectively reach our full potential. by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. Our commitment to diversity, equity, inclusion, and belonging was born from our core values. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. As our journey continues to evolve, we have made intentional commitments to further champion DEI&B. The foundation of our pledge starts with our promise to each other, our clients, and the community.
© 2025 Market Performance Group
All rights reserved
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