Digital Account Manager

ABOUT MPG

Market Performance Group (MPG) is a leading end-to-end, strategy and services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Our team of 400 strategy and commercialization professionals brings deep operational experience, omnichannel expertise, and strong industry relationships to help clients drive sustainable, profitable growth.

This is a hybrid position based out of our Bentonville, AR office. The selected candidate will be expected to work onsite three days per week

POSITION OVERVIEW

The Senior Digital Account Manager serves as a key client-facing lead responsible for managing digital commerce programs across Walmart.com, Walmart Connect, retail media, and shopper marketing.

This role partners closely with Digital Commerce and Sales leadership to translate client business objectives into actionable digital commerce plans across digital shelf optimization, content, SEO, paid search, retail media, item readiness, reporting, inventory availability, and performance optimization.

The Senior Digital Account Manager drives day-to-day account leadership, manages priorities across internal and external teams, identifies growth opportunities, and ensures high-quality execution across assigned client workstreams. The ideal candidate brings strong knowledge of the Walmart.com ecosystem and the ability to translate digital commerce and retail media data into clear recommendations that improve visibility, conversion, ROAS/ROI, shopper engagement, and ecommerce performance.

KEY RESPONSIBILITIES

Client Leadership & Digital Commerce

• Serve as the day-to-day digital commerce lead for assigned clients across Walmart.com, Walmart Connect, retail media, and shopper marketing priorities.
• Partner with Sales and Digital Commerce leadership to develop annual and quarterly plans aligned with client goals and measurable business outcomes.
• Lead recurring client meetings, performance reviews, workstream updates, and internal account discussions.
• Translate ecommerce, digital shelf, and retail media performance into clear insights, business implications, and recommended actions.
• Proactively identify growth opportunities, performance risks, content gaps, search opportunities, media optimization needs, and executional barriers.
• Build trusted client relationships through strong ownership, responsiveness, strategic thinking, and follow-through.
• Support QBRs, annual planning, executive summaries, and client presentations.

Walmart.com Digital Shelf & Ecommerce Optimization

• Manage digital shelf health and optimization across assigned client portfolios on Walmart.com.
• Conduct and oversee digital shelf audits covering content quality, SEO, stock availability, pricing integrity, Buy Box ownership, item suppression, search ranking, ratings and reviews, and competitive positioning.
• Partner with internal teams, clients, and service providers to optimize product titles, descriptions, attributes, imagery, rich media, enhanced content, and keyword alignment.
• Support new item setup, content syndication, item readiness, launch preparation, catalog issue resolution, and PDP best practices.
• Monitor Walmart.com platform updates, content standards, item setup requirements, and digital shelf trends that may impact client performance.
• Identify recurring issues and recommend process improvements that increase the speed, quality, and consistency of execution.

Retail Media, Shopper Marketing & Walmart Connect

• Partner with internal media teams and external service providers to support Walmart Connect and shopper marketing programs, including Sponsored Products, Sponsored Brands, display, off-platform media, retailer.com activations, and connected shopper experiences.
• Connect organic digital shelf priorities with paid media planning to support a total search and total commerce approach.
• Ensure campaign plans align with client objectives, inventory, promotional timing, launch calendars, seasonal priorities, and budgets.
• Review campaign performance and recommend optimizations to keywords, audiences, budgets, timing, or content based on performance trends.
• Track campaign and shopper marketing deliverables, timelines, reporting requirements, budgets, and follow-ups across internal and external partners.

Performance Analytics & Reporting

• Analyze performance across Walmart.com, Walmart Connect, digital shelf tools, retail media platforms, Walmart Scintilla, and other available data sources.
• Evaluate ecommerce revenue trends, ROAS/ROI, conversion rate, click-through rate, share of search, content health, Buy Box status, stock availability, media attribution, shopper engagement, and competitive activity.
• Develop weekly, monthly, and quarterly reporting that clearly communicates performance drivers, risks, opportunities, and prioritized actions.
• Create client-ready scorecards, dashboards, recaps, and recommendations that support content improvements, campaign optimization, and budget decisions.
• Partner with analytics and account teams to ensure reporting is accurate, actionable, and connected to broader client business priorities.

Cross-Functional Collaboration & Execution

• Coordinate across MPG media, creative, analytics, digital shelf, operations, finance, account, and leadership teams to ensure seamless delivery of digital commerce work.
• Manage timelines, campaign inputs, content requests, assets, reporting needs, budget details, invoice support, and service provider deliverables.
• Serve as an escalation point for executional issues, digital shelf concerns, campaign delays, data discrepancies, and client follow-ups.
• Balance strategic account leadership with hands-on execution as needed while managing multiple clients and workstreams.
• Mentor Associate Digital Account Managers, analysts, or support resources by reviewing work, clarifying priorities, and sharing digital commerce best practices.
• Contribute ideas and process improvements that strengthen MPG’s digital commerce offering

SKILLS & EXPERIENCE

Required

• Bachelor’s degree in Business, Marketing, Communications, Digital Commerce, or a related field; equivalent relevant experience may be considered.
• 4–6 years of experience in CPG ecommerce, digital commerce, retail media, shopper marketing, client management, retail agency, ecommerce consultancy, or a related environment.
• Strong understanding of the Walmart.com ecosystem, including digital shelf management, Item 360, Retail Link, Walmart Connect, organic and paid search, content standards, and retailer.com performance levers.
• Experience managing client relationships, account priorities, project timelines, reporting needs, and cross-functional deliverables.
• Ability to analyze ecommerce, digital shelf, and retail media data and translate findings into clear, actionable recommendations.
• Experience supporting or managing retail media and shopper marketing programs across paid search, display, sponsored products/brands, off-platform media, retailer.com activations, or related programs.
• Strong written, verbal, and presentation skills, with the ability to communicate complex data and recommendations clearly to clients and internal stakeholders.
• High proficiency with Excel and PowerPoint and comfort working with spreadsheets, dashboards, reporting platforms, and business intelligence tools.
• Strong organization, prioritization, problem-solving, and follow-through in a fast-paced, multi-client environment.

Preferred

• Experience managing CPG accounts across health and wellness, food and beverage, personal care, home, hardlines, or related categories.
• Experience within a broker, agency, retail media, ecommerce consultancy, or multi-client portfolio environment.
• Experience using Walmart Scintilla Basic or Charter, digital shelf analytics tools, retail media platforms, or tools such as Skai, Pacvue, Profitero, Edge by Ascential, Google/Looker Studio, or similar platforms.
• Familiarity with Walmart marketplace models, DSV, Walmart Fulfillment Services, Buy Box dynamics, item setup workflows, and catalog troubleshooting.
• Experience coordinating with agency partners, service providers, creative, analytics, and media execution teams.
• Experience mentoring junior team members or supporting team development.

COMPENSATION & BENEFITS

The expected base salary range for this position is $50,000–$85,000 annually, depending on experience, skills, and qualifications. In addition to base salary, this position may be eligible for performance-based bonuses and other compensation programs.

MPG offers a comprehensive benefits package, including medical, dental, vision, STD/LTD, paid maternity/paternity leave, life insurance, 401(k), paid holidays, and unlimited paid time off

DIVERSITY & INCLUSION

MPG provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment based on any characteristic protected by federal, state, or local law.We are committed to ensuring Diversity, Equity, Inclusion, and Belonging (DEI&B) are at the foundation of our culture. We value the unique perspectives and experiences of our employees and believe an inclusive and engaged team fuels innovation, connection, growth, and stronger results for our clients and retailer partners.