Sr. Business Digital Analyst

Responsibilities

We are seeking a versatile Business Analyst / Project Manager / Scrum Master to join our Digital Experience team. In this role, you will translate business goals into clear, actionable technical requirements while guiding cross‑functional teams through each stage of execution. You will be responsible for driving digital initiatives to successful delivery—on time, on budget, and with exceptional quality. This position requires a proactive, strategic thinker who is equally comfortable managing day‑to‑day project details and pushing work forward with urgency and clarity. Experience in the cruise line or broader travel and hospitality industry is a strong plus. You will also perform other duties as assigned.

Essential Functions:

• Business Analysis & Requirements: You will partner with stakeholders across Marketing, Digital, Product, IT, and Operations to define business goals and success metrics, ensuring alignment and clarity from the start. You will translate business needs into well‑structured user stories and technical requirements that drive effective execution. Your work includes creating detailed documentation—such as PRDs, BRDs, process flows, acceptance criteria, and solution diagrams—to support consistent communication and delivery. You will also facilitate workshops to align stakeholders, drive decision‑making, and establish a unified understanding of project objectives. Throughout the process, you will proactively identify gaps, risks, and dependencies to guide scope, timelines, and overall solution integrity.

• Project & Delivery Management: You will own end‑to‑end project execution—from initial discovery through final launch—to ensure smooth, predictable, and high‑quality delivery. You will develop detailed project plans, timelines, sprint schedules, and resource coordination strategies that keep cross‑functional teams aligned and moving efficiently. Throughout each initiative, you will closely track scope, budget, risks, and deliverables to maintain transparency and control. You will facilitate strong alignment between internal teams and external vendors, enabling coordinated execution and timely progress. A key part of your role is proactively identifying and removing blockers, escalating issues when needed, and ensuring momentum is sustained to meet project goals.

• Agile Leadership / Scrum Master: In this role, you will lead core Agile ceremonies—including sprint planning, daily standups, retrospectives, and backlog grooming—to ensure consistent progress and team alignment. You will maintain a prioritized, well‑refined product backlog that balances business priorities with technical feasibility. By promoting Agile best practices and reinforcing process consistency, you will help teams operate efficiently and predictably. You will also play a key role in improving delivery velocity and strengthening cross‑functional collaboration through coaching, workflow optimization, and strong communication that keeps all team members engaged and empowered.

• Technical Translation & Execution: You will collaborate closely with engineering teams to validate feasibility, refine solution designs, and ensure technical decisions consistently support business objectives. You will leverage your understanding of APIs, CMS platforms, analytics implementations, and digital integrations to guide solutioning efforts and assist with troubleshooting when needed. You will support QA processes, coordinate UAT activities, and prepare teams for launch readiness to ensure every release meets quality expectations. Throughout the project lifecycle, you will ensure that all technical solutions align with business goals, adhere to UX standards, and ultimately deliver seamless, high‑quality digital experiences.

Qualifications:

• CSPO, CSM, PMP, PMI‑ACP, or similar certifications (preferred but not required)

Experience:

• 5 years in Business Analysis, Project Management, Product Delivery, or similar roles
• Experience working in Agile/Scrum environments
• Proven ability to manage digital or web‑based initiatives
• Experience working with CMS platforms (e.g., headless CMS, WordPress, etc.)
• Familiarity with APIs, data integrations, and digital analytics
• Understanding of front‑end and back‑end architecture
• Ability to read technical documentation and participate in technical design discussions
• Experience with project and documentation tools such as Jira, Confluence, Asana, or similar
• Cruise line or travel & hospitality industry experience is a plus

Knowledge, Skills, and Abilities:

• Strong analytical and structured thinking, with the ability to break down complex problems
• Exceptional communication and stakeholder management skills
• Ability to balance strategic thinking with detailed execution
• Comfortable navigating ambiguity and driving clarity in fast‑moving environments
• High ownership mentality with a strong bias toward action
• Calm under pressure with strong problem‑solving abilities
• Ability to collaborate effectively with both business and technical teams

Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

Travel: No travel

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

This position is classified as “in-person,” which means the physical office in Orlando.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

At Margaritaville at Sea, your total rewards package is much more than your base salary. We provide comprehensive and innovative benefits to meet your needs, including:

Health Benefits:

• Cost-effective medical, dental and vision plans
• Employee Assistance Program and other mental health resources
• Additional programs include company paid term life insurance and disability coverage

Financial Benefits:

• 401(k) plan that includes a company match

Paid Time Off

• Holidays – All full-time and part-time with benefits employees receive days off for 10 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
• Vacation Time – All full-time employees at the below the Director level start with 15 days/year; Director and above level have Discretionary Time Off, which for Directors is generally 15 days and for VPs and above 21 days. Part-time with benefits employees receive time off based on the number of hours they work.

Other Benefits

• Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends

Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a fast growing company that offers opportunities for advancement.

In addition to other duties/functions, this position requires full commitment and support for promoting an ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Margaritaville at Sea is an equal employment opportunity employer and all qualified applicants will receive consideration for employment on the basis of sex, race, color, sex, sexual orientation, gender identity, genetic information, national origin, religion, age, protected veteran status, disability status, marital status or any other classification protected by applicable local, state, federal, and/or international law.