Trade Marketing Coordinator

Summary:

We are seeking an experienced Trade Marketing Coordinator to support and execute multi-channel trade marketing initiatives that drive sell-in, strengthen brand presence, and accelerate sell-through. This role will collaborate cross-functionally with Sales, Brand, Operations, and external partners to manage promotions, POP and tower programs, custom graphics, gifting initiatives, and trade fulfillment. The ideal candidate is highly organized, execution-driven, and experienced in managing complex trade programs across multiple channels while ensuring brand consistency and operational excellence.

Essential Duties and Responsibilities:

• Support the execution of trade marketing programs, sales collateral, merchandising, promotions, and product launch initiatives across multiple sales channels to drive sell-in, increase brand visibility, and support sell-through.
• Coordinate the rollout of brand campaigns in partnership with Brand Managers and Sales, helping tailor programs by channel to support new door openings, expanded placements, and promotional execution.
• Provide day-to-day trade marketing support to sales partners and key accounts by coordinating materials, promotional tools, POP assets, and fulfillment needs.
• Partner cross-functionally with Marketing Production, Procurement, Operations, and external vendors to manage fulfillment of permanent and seasonal POP materials, tower programs, custom graphics, digital assets, and incentive or gifting programs.
• Collaborate with Training and Sales teams to support the rollout of training materials and programs for wholesale customers and sales teams, reinforcing a brand-first approach.
• Manage relationships with key associations, buying groups, and strategic partners, ensuring trade messaging, programs, and materials are aligned with corporate brand strategy. Build trade marketing reporting and analysis, tracking program performance, fulfillment accuracy, and ROI to drive continuous optimization and inform future planning.

Work Experience Requirements:

• Bachelor’s degree preferred or relevant years of experience
• 1-2 years’ experience working in Brand or Trade Marketing

Skills/ Competencies

• Proficient in Microsoft Office: Excel, Word, PowerPoint, Outlook, Sharepoint, Teams, Monday.com
• Strong communication skills with an ability to outline and reinforce vision & strategy
• Ability to collaborate effectively with cross-functional teams with a customer-focused mindset
• Strong decision making and interpersonal skills with an ability to influence at the most senior levels
• Commercially astute with strong business sense and excellent problem solving & analytical skills
• Analytical mindset with an intuitive sense of how to interpret KPIs and take operational advantage of data-driven insights
• Knowledge of SAP preferred

Work Conditions/ Environment

• Minimum 3 days in the office – Somerville NJ