What are the responsibilities and job description for the Commercial Director - North America position at Manay CPA?
Manay CPA is partnering with Turkey’s premier, market-leading manufacturer and largest exporter of Raw MDF, Decorative Panels, Laminate Flooring, and Surface Systems. Globally recognized for its innovative "Wood Meets Technology" philosophy, this industry giant boasts a powerful international footprint spanning Russia, Europe, the Middle East, Africa, Asia, and Canada. Driven by design excellence, the organization has established a rapidly growing commercial presence in the U.S. market through elite, select distributor partnerships.
The company is now entering an exciting, highly structured new phase of growth with the clear objective of becoming a dominant brand within North America’s accessible premium segment. A core element of this expansion strategy involves broadening the distributor network and establishing strategic regional hubs to optimize customer experience, product promotion, sample management, training, and localized inventory support. Joining this team means working at the forefront of a visionary global expansion, driving a sophisticated strategy where the company fuels end-user demand and architectural specification networks, empowering business partners to scale sustainable market growth.
Role Overview
We are seeking an entrepreneurial and highly disciplined Commercial Director to spearhead our North American expansion. In this position, you will be fully responsible for managing and scaling the U.S. distributor network, establishing the brand's architectural specification strategy, and building a high-performing sales organization from the ground up.
This is a direct-hire role with competitive benefits and an exceptional opportunity to accelerate your career as the company continues to aggressively expand its global footprint. If you are a proactive commercial professional with deep industry relationships and a proven track record of scaling dealer and distributor networks in the U.S. market, this is the perfect opportunity for you!
Manage and develop existing U.S. distributor relationships to drive sales, product penetration, and distributor profitability within the Decorative Panels, Laminate Flooring, and Surface Systems categories.
Acquire new regional distributors across decorative panel, flooring, and building product channels while building compelling value propositions for business partners.
Establish and manage the company’s U.S. sales organization, leading future regional sales managers, sales representatives, and support teams.
Optimize sales processes, reporting, and performance frameworks to build a scalable organization for long-term growth.
Design and oversee the Architectural Channel Development Program, cultivating strong relationships with architects, interior designers, developers, and specifiers.
Enhance brand visibility across residential, hospitality, office, and mixed-use projects to ensure products are specified during early design phases.
Lead customer discovery, market validation, competitor analysis, and price verification to help define the North American "Core Collection" product lines.
Share critical market data and customer feedback with internal Product, R&D, and Operations teams.
Position the brand within the accessible premium segment, elevating awareness among architects, designers, dealer networks, cabinet/component manufacturers, and contractors.
Lead trade shows, dealer events, and market development activities to strengthen specification rates and brand equity across the region.
Other duties within the scope of the position may be assigned from time to time
Minimum 7 years of experience in Decorative Panels, Laminate Flooring, Surface Systems, or related industries
Minimum 3–5 years of managerial experience in sales, business development, distributor management, or commercial leadership roles
Demonstrated success in scaling a business line, region, or product category within the U.S. market
Proven track record in distributor development and dealer channel management, with experience acquiring new distributors and growing existing accounts
Experience with architectural channels and the product specification process
An established network of relationships within the U.S. market across distributors, flooring dealers, architects, interior designers, and building product channels
Strong commercial, analytical, and leadership skills
An entrepreneurial mindset combined with a strong discipline for KPIs and performance metrics
Experience working with cabinet manufacturers or cabinet component manufacturers is a plus
Experience working with international or European manufacturers is a plus
Proficient in Microsoft Office and similar software tools, with hands-on experience in Salesforce, SAP and Power BI
Valid driver’s license and willingness to travel domestically and internationally as needed
Valid work authorization in the U.S
Manay CPA and all affiliated clients provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.