What are the responsibilities and job description for the Digital Marketing Manager position at Lutheran Family Services?
Digital Marketing Manager
Job Type
Full-Time
Position Summary:
- The Digital Marketing Manager is responsible for the daily functions of Lutheran Family Services' digital footprint. This individual supports the organization and marketing team in effectively promoting its message across all digital channels. Specifically, this person manages the agency’s internal and external websites, plus all digital marketing campaigns and SEO.
Job Duties:
- Independently oversee website development and ongoing management while ensuring all aspects align with the organization's strategic vision and goals, including user experience (UX), functionality, content, and branding.
- Plan, execute, and manage all digital marketing campaigns, including SEO and SEM.
- Identify, analyze, and measure trends and websites performance to optimize the user experience.
- Research, track, and analyze consumer behaviors and trends, applying insights to optimize digital marketing campaigns.
- Prepare reports and analytics on the overall performance of the website.
- Provide expertise and manage projects related to the agency’s social media, email correspondence, and other forms of digital communication.
- Other job-related duties as assigned.
Required Skills/Abilities:
- Independent judgment in identifying opportunities, resolving challenges, and optimizing website performance to support digital marketing objectives.
- Excellent verbal and written communication skills.
- Excellent interpersonal skills, with the ability to collaborate with other departments and stakeholders to deliver a cohesive and high-performing web presence while meeting deadlines and budget requirements.
- Excellent organizational skills and attention to detail.
- Excellent time management skills with a proven ability to meet deadlines.
- Strong analytical and problem-solving skills.
- Ability to act with integrity, professionalism, and confidentiality.
- Strong sense of creativity, imagination, and innovation.
- In-depth knowledge of various social media platforms and best practices.
- Ability to analyze consumer metrics, reports, and trends.
- Proficient with Microsoft Office Suite or related software.
- Expertise in photo and video editing software, website platforms (e.g., WordPress), analytics tools (e.g., Google Analytics), SEO best practices, and web technologies to drive user engagement and achieve KPIs.
- Regular and predictable attendance, and promptness for work.
- Commitment to uphold the mission, vision, values of Lutheran Family Services.
- Support Lutheran Family Services in the organization's objective to be a diverse, equitable, inclusive, and accessible workplace.
Position Competencies:
- Taking Initiative
- Written Communication
- Critical Thinking
- Organizational Skills
- Innovation
Education and Experience:
- Bachelor’s degree in marketing, Digital Media, Communication, Website/Graphic Design or similar field is preferred. Comparable experience may be considered.
- At least two years of web management experience required.
- At least two years of digital marketing experience preferred.
- Experience with SEO and SEM strategy and keyword research preferred.
- Demonstrated understanding of and ability to work with people of diverse backgrounds.
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
- Hybrid work environment (in office, in community, and remote).
- Company-issued laptop and cell phone.
Lutheran Family Services is an equal opportunity employer. We do not discriminate against any employee or applicant for employment on the basis of age, race, religion, color, ethnicity, disability, gender, sexual orientation, gender identity, or national origin.
