What are the responsibilities and job description for the Social Media Coordinator position at Luna Data Solutions, Inc.?
We have an exciting long term W2 only contract opportunity for a Social Media Coordinator. This position develops strategic campaigns that drive engagement, elevate brand presence, and support key organizational initiatives. Leads social media efforts to promote the Division’s strategy, work efforts and accomplishments. This role requires an IT background to ensure technical alignment, compliance, and the effective integration of emerging technologies, including artificial intelligence, into communication strategies. Plays a key role in advancing enterprise AI adoption by leading awareness, communication, and training efforts that support organizational readiness and maximize the value of AI investments.
Responsibilities:
• Social Media Strategy & Execution
o Build out, implement, and manage a comprehensive social media strategy.
o Develop and deliver creative assets (posts, graphics, videos) that align with organizational objectives.
o Monitor engagement trends and adjust strategies to maximize impact.
• Communication Campaigns
o Plan and execute targeted communication campaigns around major implementations, initiatives, and organizational changes.
o Ensure messaging consistency across all platforms and mediums.
o Support enterprise AI initiatives through targeted outreach, stakeholder engagement, and training-focused communications to drive awareness and adoption.
• Brand Management
o Maintain and reinforce brand identity through all communications.
o Review newsletters, press releases, and other materials for consistent messaging and branding.
o Identify photo and media opportunities to enhance visibility.
• Strategic Planning & Evaluation
o Create, implement, and evaluate communication strategies aligned with the organization’s strategic plan.
o Set measurable goals and monitor effectiveness using analytics and market research.
o Stay current on industry trends, emerging technologies, and advancements in artificial intelligence to inform communication approaches, workforce enablement, and organizational priorities.
• Accessibility & Compliance
o Understand and apply EIR Accessibility requirements throughout the project lifecycle (planning, design, development, testing).
o Ensure resources and processes are in place to meet accessibility standards.
Required Qualifications:
- 8 yrs. of experience developing and implementing sourcing and vendor management-related processes, 5 years of experience as a Marketing Communications Coordinator.
- Minimum of 3 years of experience with external documents such as newsletters or demonstrated equivalent of writing and publishing design skills; public relations, marketing, targeted marketing, especially social media, promotional marketing, lead nurturing, marketing automation tools, and web analytics for any agency. Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
- Min 2 years of experience in email marketing and marketing automation technology. Highly analytical and able to derive meaning from data through A/B testing and email and landing page optimization. Demonstrated intermediate experience with Microsoft Office applications, including Word, Excel, Outlook, Publisher and PowerPoint; Access, and report?writer and/or Adobe Creative Suite experience preferred. Knowledge of Associated Press Style.
- 4 - Bachelors degree in Information Technology, Business Administration, Communications, Organizational Change Management or related field.
- 1-3 - Marketing and/or corporate communications experience
What We Offer
- Great opportunity to make a big impact and take ownership of technology initiatives
- Altruistic work
- Competitive compensation and benefits including health, dental, vision, life and accident insurance, short-term disability insurance and more!
Luna Data Solutions, Inc. (LDS) provides equal employment opportunities to all employees. All applicants will be considered for employment. LDS prohibits discrimination and harassment of any type regarding age, race, color, religion, sexual orientation, gender identity, sex, national origin, genetics, protected veteran status, and/or disability status. A 7 year background check is required for this role.