What are the responsibilities and job description for the Director of Marketing position at Lumion?
Job Title: Director of Marketing
Location: South Jordan, UT
Company: Lumion
Type: Full-Time | Leadership Role
Reports to: VP of Revenue
About Lumion
At Lumion, we’re on a mission to provide trade and technical schools with the most trusted operational software and services that enhance school performance, opening doors for students to access life-changing education. As a fast-growing startup, we’re building something special—and we’re looking for people who are just as passionate about shaping the future of education as we are.
We’re scrappy but strategic, humble but hungry, and our team thrives in environments where everyone wears multiple hats. If you're energized by rolling up your sleeves while also shaping long-term strategy, you might be exactly who we're looking for.
The Role
We’re seeking a Director of Marketing who can seamlessly switch between tactical execution and high-level strategy. You’ll be responsible for building and leading marketing initiatives that increase brand awareness and product-understanding, drive inbound interest, and generate high-quality marketing qualified leads that convert to revenue.
You will work closely with leadership across product, sales, and customer success to ensure alignment and impact. This is a high-impact, highly-visible role that requires a self-starter with deep marketing expertise and a passion for building from the ground up.
What You’ll Do
Strategy & Leadership
- Define and execute Lumion’s marketing strategy across all channels, aligning with company goals.
- Translate vision into actionable plans that drive pipeline growth and brand awareness.
- Establish clear KPIs and track performance across campaigns and channels. Quickly pivoting according to best practices and changing needs within the business.
Demand Generation & Digital Marketing
- Own and optimize the performance of SEO, SEM, and paid digital advertising (Google Ads, Meta, LinkedIn, programmatic, etc.).
- Build and manage lead generation funnels, nurturing flows, and campaigns to drive MQLs.
- Execute ABM strategies within owned channels and contribute to the definition and maintenance of target account lists.
- Collaborate with Sales to ensure high-quality leads are converting into opportunities.
- Partner with Account Managers to drive retention and expansion/ growth opportunities within our current customer base.
Product & Brand Marketing
- Develop clear and compelling messaging and positioning for Lumion's products and solutions.
- Work closely with Product to understand key features and customer value props.
- Oversee the creation of marketing collateral, case studies, and sales enablement materials.
Content, Social & Events
- Manage and expand our social media presence with thoughtful, consistent content and posting.
- Identify, research and coordinate adequate Lumion representation at industry events, conferences, and speaking engagements.
- Partner with internal and external stakeholders to create impactful content strategies (blogs, webinars, email campaigns, videos, etc.).
What We’re Looking For
- 5 years of progressive marketing experience, ideally with 2 years in a leadership role. (This is a role requiring substantial hands-on experience across a wide range of marketing functions. While we appreciate all interest, this position is not intended for early-career professionals.)
- Proven track record of executing full-funnel marketing campaigns that drive leads and revenue
- Deep experience with SEO/SEM, paid advertising, and digital analytics.
- Strong understanding of brand, ABM and product marketing principles.
- Excellent writing, communication, and presentation skills.
- Comfortable being both strategic and hands-on—no task is too small.
- Experience working in a startup or high-growth environment is preferred.
- Strong analytical mindset—data is how you make decisions and measure success.
What We Offer
- Competitive salary and equity package
- Class-A Office environment in Sandy, UT
- Direct impact on the growth of a fast-moving, ambitious startup
- Opportunity to build a marketing department from the ground up
Ready to Join Us?
If you're a visionary marketer who also loves rolling up your sleeves and getting things done, we want to hear from you. Apply now and help us take Lumion to the next level.
