What are the responsibilities and job description for the Search Engine Marketing Specialist position at Luckie & Co.?
SEM and Paid Social Specialist
Duluth, GA or Birmingham, AL location
At Luckie and Company, we drive work that brings our clients the right kind of attention – we demand attention. Attention that drives action. This is a combined role with a main focus on SEM responsibilities but will also have some social media buying responsibilities. We’re looking for a team member who thrives at the intersection of strategy and execution, bringing together paid search and paid social to drive performance across the funnel. This role is hands-on-keyboard and highly collaborative, blending analytical rigor with creative problem solving. You’ll work across platforms, teams, and clients to deliver measurable business outcomes.
What You’ll Do – Search Engine Marketing (Primary Focus – ~70%)
- Develop PPC and SEO strategies aligned to client business objectives
- Develop and manage paid search campaigns including keyword generation, ad copywriting, bid management, and budgets
- Manage and execute retail media paid search ads on retailer platforms
- Utilize bid management tools and data modeling to maximize PPC effectiveness
- Conduct ongoing SEO analysis to identify and resolve gaps
- Conduct sector and keyword analysis to inform growth
- Develop backlinking strategies
- Analyze campaign performance to improve ROI
- Monitor search engine algorithm changes and trends
Paid Social Media (Secondary Focus – ~30%)
- Execute and optimize campaigns across social channels including Meta, YouTube, Pintrest, TikTok
- Support integrated media strategies connecting search and social
- Test audience targeting, creative, and placements
- Collaborate with creative and strategy teams
Cross-Channel & Client Collaboration
- Monitor performance and optimize toward KPIs
- Manage budgets, pacing, and reconciliation
- Analyze cross-channel data for insights
- Implement tracking via GA4 and GTM
- Prepare reporting and communicate recommendations
- Collaborate with internal teams
What We’re Looking For
- 3 years in SEM focus role with social media buying experience a plus
- Proficiency in Google Ads, Microsoft Ads, and paid social platforms
- Strong understanding of PPC strategy and optimization
- Working knowledge of SEO fundamentals
- Experience with GA4, GTM, and attribution
- Strong communication and project management skills
- Bachelor’s degree in relevant field
- Experience with Performance Max or Demand Gen
- Familiarity with attribution modeling
- Comfort with AI tools
At Luckie, we believe our best work happens together. Employees who live within a commutable distance to our offices are required and expected to work from the office three days per week. Most positions at Luckie are not remote, but if business needs require, we may consider remote on a case-by-case basis. Our expectation is the same no matter where the work is done - employees must be flexible to meet the needs of Luckie and clients, which may include attendance in an office.
Luckie benefits include:
- Medical, vision, and dental insurance
- Life insurance, Short-term and long-term disability insurance
- 401k with matching
- Flexible paid time off, plus major holidays, one floating holiday and volunteer time
- Paid parental leave
- HSAs/FSAs, and so much more!
Luckie and Company is an equal opportunity company and complies with applicable federal, state and local employment laws.