CRM Coordinator

Job Title: CRM Coordinator

Who we are 

Headquartered in Jersey City, New Jersey, Lotto.com is the first digital platform for ordering official state lottery draw and scratch games on both mobile and web-based platforms. Lotto.com helps the lottery contribute incremental funds to state-run programs across education, parks, emergency responders, veterans' health, and other important services. With a customer base exceeding 3.5 million, we are currently available in eleven states, with ambitious plans to extend our presence to more states in the near future.

In line with our commitment to revolutionizing the lottery landscape, we prioritize fostering career development. At Lotto.com, we offer hybrid opportunities for some of our roles, providing a flexible work environment. We aim to create a space where you can truly grow, both personally and professionally, contributing to a dynamic and forward-thinking workplace. In addition, we offer competitive compensation packages to recognize and reward your skills and contributions.

What's the role?

Lotto.com is looking for an experienced well-rounded digital marketing coordinator to join our quickly expanding team. You will be playing a vital role in supporting all the aspects of our marketing department, focusing on customer retention, reactivation, and cross-sell across various products. 

What you'll do:

• Monitor CRM performance by tracking key metrics such as active users, retention rates, customer value, and customer engagement, identifying trends and potential areas of improvement.
• Support the development and execution of CRM strategies across the customer lifecycle, helping to implement high-impact initiatives that drive active customer growth and revenue.
• Assist in building customer insights by analyzing behavioral and transactional data, contributing to audience segmentation, campaign targeting, and ongoing list management.
• Coordinate CRM campaign planning and execution, including creative briefings, QA, test plan setup, deployment tasks, and post-campaign reporting to optimize future campaigns.
• Maintain and contribute to the cross-functional marketing calendar, ensuring timely delivery of CRM campaigns, promotions, and lifecycle programs.
• Monitor competitor CRM and loyalty programs, identifying best practices and recommending improvements to enhance player engagement and program performance.
• Support creative production needs, collaborating with design teams and leveraging creative tools to help deliver high-quality visual assets for CRM initiatives.
• Interpret campaign and lifecycle data, preparing insights and recommendations for marketing leaders to enhance ROI and overall CRM performance.

What you need:

• Bachelor’s degree in Marketing, Advertising, Business Development or communications
• 2-4 years’ experience working in a retention marketing role
• Fast learner who can understand technology at any level
• Analytical and process-oriented mindset with unparalleled attention to detail
• Excellent verbal and written communication skills
• Proficiency in full Google suite

What's nice to have:

• Familiarity with Contentful (CMS) and Optimove (CRM) 
• Knowledge of Google Adwords, Facebook Ads Manager other social platforms
• Working knowledge of HTML and design and email software
• Experience working with budgets and forecasting
• Experience in overseeing multiple CRM channels to optimize engagement frequency 

What you'll get:

• Salary Range: $62,000-$75,000
• Hybrid work model
• Performance based bonuses
• Future equity in the company
• Awesome working environment
• Paid Time-Off
• Health, Vision, and Dental Benefits
• Team events



Lotto.com does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, physical or mental ability, veteran status, military obligations, and marital status. If you feel that you are qualified for this position, we encourage you to submit an application.