What are the responsibilities and job description for the Campus Marketing Manager — Founding Campus Team position at LIVEY?
Company: LIVEY
Location: University of Wisconsin–Madison — Madison, Wisconsin
Positions Available: Hiring 2–3 students
Start Date: Mid-August 2026
Term: Fall 2026 semester
Help Bring LIVEY to Madison
LIVEY is a video-first dating app created to challenge everything people dislike about modern dating apps.
No endless swiping.
No spending weeks messaging someone before finding out there is no chemistry.
No treating dating like scrolling through a catalog.
LIVEY connects people through short, live video speed dates so they can talk face-to-face before deciding whether to match.
Our goal is simple:
Help people meet real people again.
The University of Wisconsin–Madison will be one of the first college campuses where LIVEY builds a dedicated launch strategy.
We are looking for 2–3 Campus Marketing Managers who want real ownership over how that launch happens.
PLEASE READ BEFORE APPLYING
THIS IS NOT A ROLE FOR SOMEONE WHO WANTS TO WAIT FOR INSTRUCTIONS.
You will not receive a weekly list telling you exactly where to stand, what to post, what to say, and what to do.
We are looking for people who think:
* What could work?
* Who should we talk to?
* What would students actually care about?
* How do we make this feel exciting instead of corporate?
* How do we get hundreds of students to join at the same time?
* How do we build momentum across a campus as large and social as Wisconsin?
You will have the freedom to develop your own campus growth strategy with direct guidance from LIVEY’s founder.
You will be encouraged to experiment, move quickly, and take ownership.
This role is not about following a marketing plan someone else wrote.
It is about helping write the plan.
Good ideas will not sit in a queue for three months. If you develop a strong concept, we may be testing it within days.
What You Could Build
Potential campaigns may include:
* Greek life competitions
* Residence hall challenges
* Student organization partnerships
* Campus creator campaigns
* TikTok and Instagram content
* Launch events
* Referral competitions
* Tables or booths at campus activities
* Flyers, QR codes, posters, and branded merchandise
* Partnerships with bars, restaurants, coffee shops, and local businesses
* Promotions tied to major campus events
* Collaboration with student leaders
* Outreach to professors, entrepreneurship programs, marketing classes, and student consulting groups
* Classroom projects using LIVEY as a real startup case study
* Product feedback sessions with students
* Campaigns focused on specific communities or student groups
* Completely new ideas that fit Madison better than anything we could design remotely
We are not looking for someone to copy and paste the same strategy used at every university.
Madison has its own culture, energy, traditions, communities, and social environment.
Your job is to understand that environment and build a strategy around it.
What You Will Learn
You will gain practical experience in:
* Startup growth
* Campus marketing
* User acquisition
* Event planning
* Referral campaigns
* Community building
* Creator marketing
* Brand positioning
* Partnership development
* Campaign testing
* Performance measurement
* Product feedback
* AI-assisted strategy development
* Communicating directly with a startup founder
* Building campaigns with limited resources
LIVEY is an AI-first company.
We use AI to challenge ideas, develop strategies, improve messaging, analyze campaign performance, and work faster.
You will learn how AI can support real marketing decisions while still relying on human creativity, judgment, relationships, and execution.
Who We Are Looking For
We want students who are:
* Creative
* Independent
* Socially aware
* Passionate about marketing, entrepreneurship, startups, or technology
* Comfortable meeting new people
* Willing to take ownership
* Able to move from idea to action
* Connected to campus life
* Interested in changing how people date
* Excited by uncertainty rather than intimidated by it
* Comfortable testing ideas that may not always work
You do not need a perfect résumé.
You do not need years of experience.
You do need energy, initiative, judgment, creativity, and a real interest in what LIVEY is building.
Compensation and Benefits
The role includes:
* A small stipend
* Commission based on verified users
* Bonuses for successful events and campaigns
* LIVEY Premium for life
* Direct mentorship from LIVEY’s founder
* A personalized LinkedIn recommendation after successful completion
* A professional reference
* Résumé and portfolio experience based on real campaigns and measurable results
* Priority consideration for future paid roles
* The opportunity to help shape LIVEY’s broader campus and national growth strategy
LIVEY will cover approved costs for campaigns, promotional materials, event expenses, merchandise, printing, and other launch needs.
The strongest Campus Marketing Managers may be considered for expanded leadership opportunities as LIVEY enters additional schools.
The strategy created in Madison may become part of how LIVEY launches nationally.
Why LIVEY Exists
Modern dating apps have made it easier to see more people but harder to genuinely meet them.
LIVEY exists because we believe human connection should not begin with an endless swipe.
It should begin with a conversation.
If you want to help build a company that puts real interaction back at the center of dating, this is your opportunity to be involved at the beginning.